McCracken County

KentuckyPopulation: 67,573
63
/100
Hold
#295 of 1,000 counties
#60 in Kentucky (120 counties)
Analysis by RentalCalcs ResearchIndependent data + algorithm-driven scoring
Updated October 19, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$194,592
Median Home Price
15% below national median
$1,173/mo
Median Rent
19% below national median
7.23%
Rent-to-Price Ratio
Top 21% nationally
-$258
Est. Monthly Cash Flow
With 20% down at 6.9% rate

McCracken market analysis

McCracken County posts a rent-to-price ratio of 7.23%, which puts it firmly on the cash-flow end of the spectrum for Kentucky. The gross yield is respectable, but the modeled underwrite at 6.85% financing tells a more complicated story: at a $194,592 purchase price with 20% down, the estimated monthly mortgage of $1,020 against median rent of $1,173 leaves only $153 in gross margin before expenses. Once the $411 in estimated monthly expenses is added, the model shows negative $258 in monthly cash flow and a cash-on-cash return of -6.92%. The cap rate of 4.7% is the more useful figure here, as it strips out financing and describes the asset's income-generating capacity at current prices. At 4.7%, McCracken is generating income, but not enough to overcome today's debt service at prevailing rates. Home prices slipped 1.21% year-over-year, so there is no near-term appreciation cushion either, and the appreciation score of 44 out of 100 confirms this is not a market where price gains bail out a thin yield.

Given those numbers, McCracken is best suited to two types of buyers: all-cash or low-leverage operators who can make the 4.7% cap rate work without debt service drag, and value-add buyers who can push rents above the $1,173 median through renovation or repositioning. A financed buy-and-hold investor accepting the modeled assumptions will be carrying a loss from day one, which means the underwrite has to either assume rent growth, a below-median purchase price, or a materially lower interest rate before the deal pencils. The affordability score of 88 and median home price of $194,592 do indicate that entry costs are low enough to find deals below median, which gives value-add operators real room to work. The population of 67,573 is mid-sized for a Kentucky county, suggesting a stable but not rapidly expanding renter pool.

McCracken County is the home of Paducah, the regional center for western Kentucky and the broader four-state area where Kentucky, Illinois, Missouri, and Tennessee converge. That geographic position supports a diversified economic base and makes the county a service and logistics hub for a catchment area well beyond its own population. The county's stability score of 50 suggests the economy is neither accelerating nor deteriorating, consistent with a regional hub that has predictable rental demand without the growth tailwinds of a major metro.

On carry costs, the combined monthly tax and insurance figure of $193 is already baked into the $411 expense estimate, so it is worth isolating. At a state-average effective property tax rate of 0.86% (a Tax Foundation 2024 estimate; actual county and township rates may vary), Kentucky sits in a favorable position relative to most of the country, and McCracken's tax burden does not represent a red flag on its own. The insurance rate of 0.33% annually adds another $53 per month. Neither figure alone breaks the deal, but together they consume $193 of the $153 gross margin the median-priced asset produces under financed conditions, which is precisely why the modeled cash flow is negative.

The primary risk here is market depth. A county of 67,573 people with a mid-tier overall score of 63 and a 1.21% price decline is not a market where you can underwrite aggressive rent growth or expect a fast exit at a premium price. Concentration in a single regional hub means that any demand-side softness, whether from employer contraction or demographic outmigration, flows directly into vacancy rather than being absorbed across a diversified submarket pool. The stability score of 50 does not signal imminent stress, but it does not provide a margin of safety either.

Compared to the neighboring counties in the data, McCracken's 7.23% rent-to-price ratio is the highest of the group. Fayette County (Lexington) comes in at 6.05% with a median price of $319,672, Hardin County at 6.79% with a $241,967 median, Clark County at 5.61% with a $256,519 median, and Oldham County at 5.07% with a $433,371 median. All four neighbors offer lower gross yields at higher price points, and all but Clark and Hardin match McCracken's overall score of 63 or come in a point lower at 62. Clark and Hardin both score 65 overall, and Hardin's 6.79% ratio is the closest competitor on yield. An investor should choose McCracken over its neighbors when purchase price minimization and gross yield maximization are the primary filters, specifically when the strategy is all-cash or low-leverage value-add. An investor prioritizing appreciation potential or market liquidity should look more seriously at Fayette County, which carries a higher price but substantially more population and economic activity behind it.

Last analyzed October 19, 2026. Based on the latest available Zillow and Census data for McCracken County.

Scenario comparison

Same $1,173/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$145,944-$3/mo6.3%-0.1%
Median
typical MLS deal
$194,592-$258/mo4.7%-6.9%
125% of median
newer / premium
$243,241-$513/mo3.8%-11.0%

Price History

Median Home Price

Median Rent

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$194,592
Down Payment (20%)$38,918
Loan Amount$155,674
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$1,173
Monthly P&I-$1,020
Est. Expenses (35%)-$411
Net Cash Flow-$258/mo
4.7%
Cap Rate (all cash)
-6.9%
Cash-on-Cash Return
7.23%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 4.7% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

Score Breakdown

Overall Investment Score
63/100
63
Cash Flow(30%)
72/100

Based on 7.23% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
44/100

Based on -1.2% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
88/100

Based on price relative to estimated local incomes.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Above-average rent-to-price ratio (7.23%)
  • +Affordable relative to local incomes
  • +Complete rent data available

Challenges

  • -Declining home values (-1.2% YoY)
  • -Negative cash flow at typical financing (-$258/mo)
  • -Negative leverage (cap rate 4.7% < mortgage rate 6.9%)

Economic Indicators

Population
67,573
Median Income
—
Data pending
Unemployment Rate
—
Data pending
Price-to-Income
—
Data pending

Who this market fits

Best for
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
  • +Value-add operators who can buy below median and force rent up
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)
  • −You expect appreciation to carry the deal, but prices have declined year over year

Compare to Nearby Counties

CountyVerdict
ClarkKY
65$256,519$1,2005.61%BuyView
HardinKY
65$241,967$1,3696.79%BuyView
CurrentMcCrackenKY
63$194,592$1,1737.23%Buy
FayetteKY
63$319,672$1,6136.05%BuyView
OldhamKY
62$433,371$1,8335.07%BuyView
GreenupKY
62$146,758Est. pending—BuyView

Section 8 in McCracken County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.

The Bottom Line

HoldMcCracken scores well overall, but a typical leveraged buy-and-hold loses $258/mo at current rates. Consider house hacking, value-add, or all-cash; otherwise a worse score with positive cash flow may be the better deal.

McCracken County in Kentucky scores 63/100, ranking #295 of 1,000 US counties (top 38%). At 20% down and current rates, a median-priced rental loses about $258/month; the 7.23% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-258/mo
Cap Rate
4.7%
Cash-on-Cash
-6.9%

Related markets

Frequently asked questions

McCracken County has an average cap rate of 4.7%, which is below the national average of 5-6% and indicates more modest cash flow potential for rental investors.

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