McCracken market analysis
McCracken County posts a rent-to-price ratio of 7.23%, which puts it firmly on the cash-flow end of the spectrum for Kentucky. The gross yield is respectable, but the modeled underwrite at 6.85% financing tells a more complicated story: at a $194,592 purchase price with 20% down, the estimated monthly mortgage of $1,020 against median rent of $1,173 leaves only $153 in gross margin before expenses. Once the $411 in estimated monthly expenses is added, the model shows negative $258 in monthly cash flow and a cash-on-cash return of -6.92%. The cap rate of 4.7% is the more useful figure here, as it strips out financing and describes the asset's income-generating capacity at current prices. At 4.7%, McCracken is generating income, but not enough to overcome today's debt service at prevailing rates. Home prices slipped 1.21% year-over-year, so there is no near-term appreciation cushion either, and the appreciation score of 44 out of 100 confirms this is not a market where price gains bail out a thin yield.
Given those numbers, McCracken is best suited to two types of buyers: all-cash or low-leverage operators who can make the 4.7% cap rate work without debt service drag, and value-add buyers who can push rents above the $1,173 median through renovation or repositioning. A financed buy-and-hold investor accepting the modeled assumptions will be carrying a loss from day one, which means the underwrite has to either assume rent growth, a below-median purchase price, or a materially lower interest rate before the deal pencils. The affordability score of 88 and median home price of $194,592 do indicate that entry costs are low enough to find deals below median, which gives value-add operators real room to work. The population of 67,573 is mid-sized for a Kentucky county, suggesting a stable but not rapidly expanding renter pool.
McCracken County is the home of Paducah, the regional center for western Kentucky and the broader four-state area where Kentucky, Illinois, Missouri, and Tennessee converge. That geographic position supports a diversified economic base and makes the county a service and logistics hub for a catchment area well beyond its own population. The county's stability score of 50 suggests the economy is neither accelerating nor deteriorating, consistent with a regional hub that has predictable rental demand without the growth tailwinds of a major metro.
On carry costs, the combined monthly tax and insurance figure of $193 is already baked into the $411 expense estimate, so it is worth isolating. At a state-average effective property tax rate of 0.86% (a Tax Foundation 2024 estimate; actual county and township rates may vary), Kentucky sits in a favorable position relative to most of the country, and McCracken's tax burden does not represent a red flag on its own. The insurance rate of 0.33% annually adds another $53 per month. Neither figure alone breaks the deal, but together they consume $193 of the $153 gross margin the median-priced asset produces under financed conditions, which is precisely why the modeled cash flow is negative.
The primary risk here is market depth. A county of 67,573 people with a mid-tier overall score of 63 and a 1.21% price decline is not a market where you can underwrite aggressive rent growth or expect a fast exit at a premium price. Concentration in a single regional hub means that any demand-side softness, whether from employer contraction or demographic outmigration, flows directly into vacancy rather than being absorbed across a diversified submarket pool. The stability score of 50 does not signal imminent stress, but it does not provide a margin of safety either.
Compared to the neighboring counties in the data, McCracken's 7.23% rent-to-price ratio is the highest of the group. Fayette County (Lexington) comes in at 6.05% with a median price of $319,672, Hardin County at 6.79% with a $241,967 median, Clark County at 5.61% with a $256,519 median, and Oldham County at 5.07% with a $433,371 median. All four neighbors offer lower gross yields at higher price points, and all but Clark and Hardin match McCracken's overall score of 63 or come in a point lower at 62. Clark and Hardin both score 65 overall, and Hardin's 6.79% ratio is the closest competitor on yield. An investor should choose McCracken over its neighbors when purchase price minimization and gross yield maximization are the primary filters, specifically when the strategy is all-cash or low-leverage value-add. An investor prioritizing appreciation potential or market liquidity should look more seriously at Fayette County, which carries a higher price but substantially more population and economic activity behind it.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $145,944 | -$3/mo | 6.3% | -0.1% |
Median typical MLS deal | $194,592 | -$258/mo | 4.7% | -6.9% |
125% of median newer / premium | $243,241 | -$513/mo | 3.8% | -11.0% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 7.23% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on -1.2% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Above-average rent-to-price ratio (7.23%)
- +Affordable relative to local incomes
- +Complete rent data available
Challenges
- -Declining home values (-1.2% YoY)
- -Negative cash flow at typical financing (-$258/mo)
- -Negative leverage (cap rate 4.7% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- +Value-add operators who can buy below median and force rent up
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
- −You expect appreciation to carry the deal, but prices have declined year over year
Compare to Nearby Counties
Section 8 in McCracken County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
McCracken County in Kentucky scores 63/100, ranking #295 of 1,000 US counties (top 38%). At 20% down and current rates, a median-priced rental loses about $258/month; the 7.23% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.