Marquette market analysis
Marquette County sits at a 3.79% cap rate with a gross rent-to-price ratio of 0.0583, which places it firmly on the appreciation side of the spectrum rather than the cash-flow side. At a $262,677 median purchase price and $1,276 median monthly rent, the math is unambiguous: financing this at 6.85% produces a monthly mortgage of $1,377 against estimated expenses of $447, yielding negative $548 in monthly cash flow and a cash-on-cash return of -10.88% on a 20% down payment. This is not a market where you buy, collect rent, and pocket a check. The investment case here rests almost entirely on the 8.82% year-over-year home price appreciation, which is the number that earned Marquette its appreciation score of 83 out of 100.
The buyer this market suits is an appreciation-oriented investor who can absorb a monthly carry deficit and has conviction that price growth will continue at something close to its recent pace. At $548/month negative cash flow, you are paying roughly $6,576 per year to hold a position in a market that returned an estimated $21,800 in price appreciation over the trailing twelve months on this median asset. That trade pencils if appreciation holds anywhere near its current trajectory, but it requires reserves and a long enough hold period to realize the gain. A pure cash-flow buyer should look elsewhere; the 0.0583 rent-to-price ratio falls short of the 0.08 or better that typically supports breakeven financing at current rates. A value-add operator could potentially close part of that gap by forcing rent increases post-renovation, but the entry-level math does not manufacture a cash-flow story from thin air.
The economic foundation of Marquette is worth understanding before committing capital. Northern Michigan University anchors the local economy, generating a consistent base of student and staff rental demand in a county of only 66,376 people. The U.P. Health System is the region's major medical employer. Both institutions provide the kind of recession-resistant payroll that supports rental occupancy through economic cycles, which partially explains the stability score of 50, a middling figure that reflects the county's relatively small and geographically isolated population base as much as any underlying weakness in the employment anchors themselves.
The tax and insurance carry cost deserves its own line on your underwrite. The state-average effective property tax rate for Michigan is 1.54%, flagged here as high, and at that rate the annual tax bill on the median Marquette property comes to approximately $4,045. Combined with an estimated $683 in annual insurance, you are looking at $394 per month in tax and insurance alone before you pay a mortgage or touch maintenance. That figure is already baked into the $447 estimated monthly expenses in the model, but investors accustomed to lower-tax states should internalize it explicitly. Michigan's effective rate is a real underwriting consideration, and the honest caveat is that the 1.54% figure is a state-average estimate from Tax Foundation 2024 data; actual county and township rates in Marquette may differ meaningfully in either direction.
The concentration risk here is structural. A county of 66,000 people anchored by one university and one regional health system is exposed if either institution contracts. Northern Michigan University has faced enrollment pressures common to many regional public universities, and any sustained enrollment decline would compress the student renter pool in a market where that pool is not easily replaced by other demand drivers. The geographic isolation of the Upper Peninsula also limits the buyer pool at exit, which matters for an appreciation-oriented strategy that depends on being able to sell at a profit.
Among the neighbors provided, Kent County (Grand Rapids) offers a stronger rent-to-price ratio at 0.0624 versus Marquette's 0.0583, a higher absolute rent of $1,746, and a much larger population base that reduces concentration risk, though you pay more to enter at a $335,851 median. Muskegon County at $240,601 median and a 0.0611 rent-to-price ratio delivers better cash-flow math than Marquette at a lower price point, making it the more natural choice for investors prioritizing monthly yield. Monroe County at 0.0535 is actually weaker on rent-to-price than Marquette and offers little reason to choose it if appreciation is the goal. Roscommon County at $184,296 median is the cheapest option in the set but carries no rent data here, so cash-flow underwriting is not possible from this dataset alone. You choose Marquette over its neighbors when you specifically want the combination of 8.82% recent price appreciation and institutional demand anchors in a smaller, isolated market, and when you have the liquidity to carry a negative cash-flow position for a multi-year hold.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $197,008 | -$203/mo | 5.0% | -5.4% |
Median typical MLS deal | $262,677 | -$548/mo | 3.8% | -10.9% |
125% of median newer / premium | $328,347 | -$892/mo | 3.0% | -14.2% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 5.83% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 8.8% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Strong price appreciation (+8.8% YoY)
- +Affordable relative to local incomes
- +Complete rent data available
Challenges
- -Negative cash flow at typical financing (-$548/mo)
- -Negative leverage (cap rate 3.8% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +Appreciation buyers: YoY growth is meaningfully above the long-run average
- +Patient holders willing to accept negative carry for equity gains
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
Section 8 in Marquette County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Marquette County in Michigan scores 65/100, ranking #253 of 1,000 US counties (top 32%). At 20% down and current rates, a median-priced rental loses about $548/month; the 5.83% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.