Jones market analysis
Jones County puts up a gross rent-to-price ratio of 9.93%, which lands it squarely in cash-flow territory. At a median home price of $150,092 and median rent of $1,242, the county scores 99 out of 100 on cash flow and 98 on affordability. The modeled cap rate comes in at 6.45%, which is meaningfully above what most markets in the Southeast will offer at current interest rates. The cash-on-cash return at 0.7% is thin, which reflects the weight of a 6.85% mortgage rate on a 20% down payment structure, but the underlying yield on the asset itself is real. Appreciation is a different story: the score is 34 out of 100, and median home prices declined 3.25% year-over-year, so there is no tailwind from price growth baked into the thesis here. This is a yield market, not a growth market, and investors should underwrite it exactly that way.
The investor this market suits is a cash-flow buyer operating at scale in affordable secondary markets, or a value-add operator who can acquire below the median and push rents toward it. At $150,092 median entry, the capital required per door is low, which means a $300,000 deployment buys two properties rather than a fractional interest in one. The modeled $20 monthly cash flow after expenses and debt service is essentially breakeven at the median price point, so the real money is made by buying below median, reducing vacancy through tenant selection, or reducing acquisition costs through direct-to-seller deals. The affordability index of 98 out of 100 confirms that residents can afford to rent here, which supports occupancy, but the thin margin means every dollar of expense management matters. Appreciation buyers and BRRRR operators chasing forced equity in a rising market should look elsewhere: a 34 appreciation score and negative year-over-year price movement signal that this county does not reward speculation on price.
The combined monthly tax and insurance burden on a median-priced property runs approximately $164, based on a state-average effective property tax rate of 0.81% and an insurance rate of 0.50%, producing roughly $101 in monthly taxes and $63 in monthly insurance. As always, the 0.81% figure is a state-average estimate from Tax Foundation 2024 data, and actual rates at the county or township level may differ, so pull the county assessor's numbers before closing. The tax rate itself is in the normal range and does not represent a structural headwind the way it would in Illinois or New Jersey, but at this price point and margin level, $164 per month is a material line item that deserves explicit underwriting rather than a rounding assumption. The stability score of 50 out of 100 suggests the market is neither a flight-to-safety hold nor a distress situation, which is consistent with a smaller Mississippi county that generates yield without attracting institutional capital or generating outsized volatility.
Comparing Jones County to its neighbors clarifies the trade-off an investor is making. Rankin County prices at $261,732 with a rent-to-price ratio of 7.95% and an overall score of 69, one point below Jones. An investor pays 74% more per door in Rankin for lower yield and marginally worse overall metrics. Lauderdale County is the one neighbor that actually outguns Jones on yield, with a rent-to-price ratio of 11.69% and a median price of $122,775, though its overall score of 72 is two points higher than Jones's 70. If pure yield maximization is the goal and the investor is comfortable with a smaller price basis, Lauderdale deserves a parallel look. Alcorn County at $166,945 and Monroe County at $160,564 both carry higher prices than Jones without published rent-to-price data available here, so a direct yield comparison cannot be made from this data set. Tate County at $238,526 is clearly a higher-price, lower-yield profile by median price alone. The case for Jones over most of its neighbors comes down to the combination of entry price and documented yield: 9.93% gross yield at $150,000 is a combination that is genuinely difficult to find in most of the country, and Jones sits at the 81st national percentile overall for that reason. Choose Jones if yield and affordability are the primary filters; move to Lauderdale if you want to push the yield even further and accept a lower price basis.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $112,569 | +$217/mo | 8.6% | +10.1% |
Median typical MLS deal | $150,092 | +$20/mo | 6.5% | +0.7% |
125% of median newer / premium | $187,615 | -$176/mo | 5.2% | -4.9% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 9.93% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on -3.3% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Above-average rent-to-price ratio (9.93%)
- +Affordable relative to local incomes
- +Complete rent data available
Challenges
- -Declining home values (-3.3% YoY)
- -Negative leverage (cap rate 6.5% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +Value-add operators who can buy below median and force rent up
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
- −You expect appreciation to carry the deal, but prices have declined year over year
Compare to Nearby Counties
Section 8 in Jones County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Jones County in Mississippi scores 70/100, ranking #149 of 1,000 US counties (top 19%). At 20% down and current rates, a median-priced rental roughly breaks even on cash flow (9.93% gross rent-to-price ratio). The deal works on appreciation or with better terms, not on month-one cash flow.