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Market MapMissouriFranklin

Franklin County

MissouriPopulation: 104,858
62
/100
Hold
#316 of 1,000 counties
#67 in Missouri (113 counties)
Analysis by RentalCalcs Research·Independent data + algorithm-driven scoring
Updated July 20, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$273,172
Median Home Price
19% above national median
$1,156/mo
Median Rent
20% below national median
5.08%
Rent-to-Price Ratio
Top 72% nationally
-$681
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Scenario comparison

Same $1,156/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$204,879-$323/mo4.4%-8.2%
Median
typical MLS deal
$273,172-$681/mo3.3%-13.0%
125% of median
newer / premium
$341,465-$1,039/mo2.6%-15.9%

Price History

Median Home Price

Median Rent

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$273,172
Down Payment (20%)$54,634
Loan Amount$218,538
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$1,156
Monthly P&I-$1,432
Est. Expenses (35%)-$405
Net Cash Flow-$681/mo
3.3%
Cap Rate (all cash)
-13.0%
Cash-on-Cash Return
5.08%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 3.3% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

Run Full AnalysisTry House Hack Strategy

Score Breakdown

Overall Investment Score
62/100
62
Cash Flow(30%)
46/100

Based on 5.08% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
84/100

Based on 4.2% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
71/100

Based on price relative to estimated local incomes.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Affordable relative to local incomes
  • +Complete rent data available

Challenges

  • -Below-average rent-to-price ratio (5.08%)
  • -Negative cash flow at typical financing (-$681/mo)
  • -Negative leverage (cap rate 3.3% < mortgage rate 6.9%)

Economic Indicators

Population
104,858
Median Income
—
Data pending
Unemployment Rate
—
Data pending
Price-to-Income
—
Data pending

Who this market fits

Best for
  • +Patient holders willing to accept negative carry for equity gains
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)

Compare to Nearby Counties

CountyVerdict
PutnamMO
64$198,918Est. pending—BuyView
JasperMO
63$213,708$1,1776.61%BuyView
Saint LouisMO
63$275,128$1,4556.35%BuyView
CurrentFranklinMO
62$273,172$1,1565.08%Buy
New MadridMO
62$96,933Est. pending—BuyView
ClayMO
62$307,837$1,4955.83%BuyView

The Bottom Line

HoldFranklin scores well overall, but a typical leveraged buy-and-hold loses $681/mo at current rates. Consider house hacking, value-add, or all-cash; otherwise a worse score with positive cash flow may be the better deal.

Franklin County in Missouri scores 62/100, ranking #316 of 1,000 US counties (top 40%). At 20% down and current rates, a median-priced rental loses about $681/month; the 5.08% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-681/mo
Cap Rate
3.3%
Cash-on-Cash
-13.0%

Related markets

Markets like Franklin with stronger cash flow

  • Jasper County for cash-flow rentals
  • Saint Louis County for cash-flow rentals
  • Clay County for cash-flow rentals

Cheaper alternatives to Franklin

  • New Madrid County, lower entry price
  • Putnam County, lower entry price
  • Jasper County, lower entry price

Head-to-head comparisons

  • Franklin vs New Madrid for rentals
  • Franklin vs Clay for rentals
  • Franklin vs Jasper for rentals
All counties in Missouri →

Rent vs buy in Missouri cities

Rent vs buy in Kansas City, MOMedian $237,642 · rent $1,382/moRent vs buy in St. Louis, MOMedian $175,441 · rent $1,284/moRent vs buy in Springfield, MOMedian $248,367 · rent $1,254/moRent vs buy in Columbia, MOMedian $318,843 · rent $1,339/moRent vs buy in Independence, MOMedian $237,642 · rent $1,382/moAll Missouri citiesFull rent-vs-buy directory for the state

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