Ocean County

New JerseyPopulation: 638,691
54
/100
Hold
#528 of 1,000 counties
#13 in New Jersey (21 counties)
Analysis by RentalCalcs ResearchIndependent data + algorithm-driven scoring
Updated October 19, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$551,299
Median Home Price
141% above national median
$2,588/mo
Median Rent
79% above national median
5.63%
Rent-to-Price Ratio
Top 59% nationally
-$1,208
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Ocean market analysis

Ocean County sits at a 3.66% cap rate with a gross rent-to-price ratio of 0.056, which places it squarely in appreciation territory rather than cash-flow country. At a $551,299 median price and $2,588 in monthly rent, the math is straightforward and unforgiving: after a 20% down payment, you're looking at a $2,890 mortgage, $906 in estimated operating expenses, and a modeled cash flow of negative $1,208 per month. That's a cash-on-cash return of negative 11.43% at a 6.85% financing rate. The appreciation score of 86 out of 100 and 4.84% year-over-year price growth tell you what this market is actually doing: it's compounding equity, not producing monthly income.

The investor this market suits is one who can carry negative cash flow in exchange for appreciation, either a high-income buyer who can absorb the monthly drag without distress, or a longer-horizon operator betting on continued price appreciation along the Jersey Shore corridor. The 86 appreciation score is the highest signal in this dataset, and a 4.84% annual price gain on a $551,299 asset is roughly $26,700 in equity per year before any principal paydown. That won't replace the cash bleed for most leveraged buyers, but for someone with capital reserves or a self-funding portfolio, the equity accumulation is real. A pure cash-flow buyer has no business here at current prices and rates. A value-add operator would need to find assets priced meaningfully below median to have any shot at cash-flow neutrality, since the gap between rent and carry cost at median is $1,208 per month.

No economic anchors or employer data was provided for this county, so the demand-side story cannot be tied to specific institutions or industries here.

The tax and insurance picture is one of the most important underwriting inputs in this market, and it deserves serious attention. The combined monthly tax and insurance burden is $1,240, which is actually more than the $906 in estimated operating expenses and nearly as large as the mortgage payment itself. New Jersey's state-average effective property tax rate of 2.49% is very high by any national benchmark, and at that rate the annual tax bill alone on a median-priced Ocean County property runs $13,727. That $1,240 monthly carry figure needs its own line on every underwrite, because it is not a rounding error. The caveat that matters: 2.49% is a state-average estimate from Tax Foundation 2024, and actual Ocean County or township-level rates may differ. Verify the specific parcel's tax bill before closing, not after. The insurance component at 0.21% annually is relatively modest at $1,158 per year, but coastal exposure in this county is real, and flood insurance requirements on Shore-adjacent properties can add meaningfully to that figure depending on FEMA flood zone designation.

The primary risk concentrations here are structural rather than speculative. A market with a 4.84% appreciation trend and an affordability index of 21 out of 100 is pricing out the tenant pool that would be needed to sustain rent growth. As prices move higher, the buyer-to-renter conversion that typically supports rental demand weakens if would-be buyers simply leave the market rather than rent locally. The stability score of 50 and an overall score of 54 at the 33rd national percentile reinforce that this is not a low-risk hold. Seasonal rental dynamics along the Shore can also compress effective occupancy on certain property types, though actual vacancy rates are not available in this dataset.

Compared to its neighbors, Ocean County's rent-to-price ratio of 0.056 is the highest in the peer group. Morris County sits at 0.050, Somerset at 0.0497, Hunterdon at 0.0493, Bergen at 0.0453, and Union at 0.0506. Ocean is generating more rent per dollar of purchase price than any of them, which explains why it scores comparably or higher overall despite carrying lower median rents than Morris or Bergen. Bergen County at $735,504 median and a 0.0453 ratio is the worst cash-flow proposition in the set. Morris at $677,872 and Somerset at $640,205 both carry higher price tags with no meaningful rent advantage over Ocean. If you're choosing between these markets and the strategy is appreciation with the best relative rent offset, Ocean is the clearest pick. If affordability and price entry matter for scaling a portfolio, none of these New Jersey counties are favorable, but Ocean at least gives you the highest rent-to-price ratio of the group as partial compensation for the carry.

Last analyzed October 19, 2026. Based on the latest available Zillow and Census data for Ocean County.

Scenario comparison

Same $2,588/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$413,475-$485/mo4.9%-6.1%
Median
typical MLS deal
$551,299-$1,208/mo3.7%-11.4%
125% of median
newer / premium
$689,124-$1,930/mo2.9%-14.6%

Price History

Median Home Price

Median Rent

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$551,299
Down Payment (20%)$110,260
Loan Amount$441,039
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$2,588
Monthly P&I-$2,890
Est. Expenses (35%)-$906
Net Cash Flow-$1,208/mo
3.7%
Cap Rate (all cash)
-11.4%
Cash-on-Cash Return
5.63%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 3.7% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

Score Breakdown

Overall Investment Score
54/100
54
Cash Flow(30%)
55/100

Based on 5.63% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
86/100

Based on 4.8% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
21/100

Based on price relative to estimated local incomes.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Complete rent data available

Challenges

  • -Negative cash flow at typical financing (-$1,208/mo)
  • -Negative leverage (cap rate 3.7% < mortgage rate 6.9%)
  • -High price-to-income ratio makes financing challenging

Economic Indicators

Population
638,691
Median Income
—
Data pending
Unemployment Rate
—
Data pending
Price-to-Income
—
Data pending

Who this market fits

Best for
  • +Patient holders willing to accept negative carry for equity gains
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)
  • −You rely on FHA-style financing: prices are stretched relative to local incomes

Compare to Nearby Counties

CountyVerdict
MorrisNJ
55$677,872$2,8345.02%HoldView
HunterdonNJ
55$614,687$2,5274.93%HoldView
CurrentOceanNJ
54$551,299$2,5885.63%Hold
SomersetNJ
53$640,205$2,6504.97%HoldView
BergenNJ
52$735,505$2,7744.53%HoldView
UnionNJ
51$614,241$2,5905.06%HoldView

Section 8 in Ocean County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.

The Bottom Line

HoldOcean is a neutral market. Consider house hacking or targeting below-market deals.

Ocean County in New Jersey scores 54/100, ranking #528 of 1,000 US counties (top 67%). At 20% down and current rates, a median-priced rental loses about $1208/month; the 5.63% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-1,208/mo
Cap Rate
3.7%
Cash-on-Cash
-11.4%

Related markets

Average rent by city in Ocean County

Typical asking rent across each city's ZIP codes (Zillow Observed Rent Index). Open a city for rent by ZIP and bedroom count.

Frequently asked questions

Ocean County's average cap rate is 3.66%, which is relatively low and reflects the challenging cash-flow environment typical of coastal New Jersey markets. This rate suggests that investors prioritizing immediate income may find better opportunities elsewhere.

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