Dona Ana County

New MexicoPopulation: 219,870
57
/100
Hold
#451 of 1,000 counties
#12 in New Mexico (30 counties)
Analysis by RentalCalcs ResearchIndependent data + algorithm-driven scoring
Updated October 19, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$285,351
Median Home Price
24% above national median
$1,472/mo
Median Rent
2% above national median
6.19%
Rent-to-Price Ratio
Top 45% nationally
-$539
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Dona Ana market analysis

Dona Ana County's headline numbers place it squarely in the middle of the cash-flow versus appreciation spectrum, though the lean is clearly toward the cash-flow side, and even there the math is uncomfortable at current financing rates. The gross rent-to-price ratio sits at 6.19%, which is respectable for the Southwest, and the cap rate comes in at 4.03%. That sounds reasonable until you layer in debt service: at 6.85% on a 30-year mortgage with 20% down, the monthly payment on a $285,351 purchase is $1,496. Median rent of $1,472 does not cover that before expenses, and once you add $515 in estimated monthly expenses, the model produces negative $539 in monthly cash flow and a cash-on-cash return of negative 9.86%. Home prices are essentially flat, down 0.6% year-over-year, so there is no near-term appreciation story to paper over the carry deficit. The affordability index of 69 out of 100 and a median price just above $285,000 keep entry costs manageable relative to coastal markets, but affordability does not fix negative carry.

Given those numbers, this is not a market for a passive cash-flow buyer underwriting at current rates without a significant equity cushion or a below-market acquisition. The investor who has a realistic path here is either a value-add operator who can buy meaningfully below the $285,000 median and push rents above the $1,472 median through renovation or repositioning, or a longer-horizon appreciation buyer who believes the border-region economy will gradually tighten supply and lift both prices and rents. The cash-flow score of 62 out of 100 reflects the gross yield story, not the leveraged reality, so do not read that score as a green light to buy at list price with conventional financing. An appreciation score of 47 and a stability score of 50 confirm this is not a market with a documented track record of strong price growth or low volatility, which makes the appreciation-buyer thesis a lower-conviction bet. Investors who can reduce leverage, negotiate acquisition discounts, or tap short-term rental demand in the Las Cruces metro will find a more workable equation than the base-case numbers suggest.

New Mexico State University is the dominant economic anchor in Las Cruces, the county seat. The university generates consistent rental demand from students, faculty, and administrative staff, which provides a floor on occupancy that pure single-industry markets often lack. Proximity to Fort Bliss in El Paso County, Texas, just across the state line, also feeds demand from military households who prefer to live in New Mexico but commute, adding another demand segment that is relatively income-stable and lease-compliant. That combination of institutional employment and spillover military demand is the primary argument for stability in a county whose overall stability score is otherwise a middling 50 out of 100.

On carry costs, the combined monthly tax and insurance estimate is $262, which is a manageable line item given the price point. New Mexico's state-average effective property tax rate of 0.80% is flagged as normal, and at that rate it does not dramatically distort the underwrite the way a 1.5%-plus rate would. That said, the $262 monthly figure is already baked into the $515 estimated expense total, so be careful not to double-count it. The note that actual county and township rates may differ from the state-average estimate is worth taking seriously before closing; if your specific parcel runs higher than 0.80%, the cash-flow picture tightens further from an already negative baseline. Insurance at 0.30% of value annually is modest, which helps, and New Mexico's relative distance from hurricane and major flood corridors keeps that line from being a surprise item.

The primary risk concentration in Dona Ana is single-city dependence. Las Cruces accounts for the overwhelming majority of the county's rental inventory and economic activity. If NMSU enrollment contracts or state funding for the university tightens, the rental market absorbs it directly. The flat price trend over the past year, combined with a national percentile rank of 42 out of 100 and a state rank of 12 out of 30, signals that capital has not been crowding into this market, which limits downside from speculative froth but also limits upside from momentum.

Among the neighbors provided, Sandoval County posts a nearly identical rent-to-price ratio of 6.28% at a median price of $366,487 and a median rent of $1,917, and carries the same overall score of 57. If you are indifferent between the two on yield, Sandoval's proximity to Albuquerque gives it a larger and more diversified employment base, which likely explains why it commands a $81,000 premium on the median price. Dona Ana makes more sense than Sandoval when budget constraints make the lower entry point meaningful, or when the NMSU and Fort Bliss demand profile is a better fit for your tenant-sourcing strategy. Rio Arriba County scores 59 overall and is the strongest performer in this peer group, though no rent data was provided to assess its yield profile. Catron, Union, and Torrance counties all carry lower overall scores and significantly lower price points, with Union at $119,341 sitting in a category that likely reflects thin liquidity and limited rental demand rather than genuine value. Dona Ana is the most institutionally supported market in this set, which is a real differentiator if you are holding for multiple cycles and need confidence that a tenant pool will persist.

Last analyzed October 19, 2026. Based on the latest available Zillow and Census data for Dona Ana County.

Scenario comparison

Same $1,472/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$214,013-$165/mo5.4%-4.0%
Median
typical MLS deal
$285,351-$539/mo4.0%-9.9%
125% of median
newer / premium
$356,688-$912/mo3.2%-13.3%

Price History

Median Home Price

Median Rent

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$285,351
Down Payment (20%)$57,070
Loan Amount$228,281
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$1,472
Monthly P&I-$1,496
Est. Expenses (35%)-$515
Net Cash Flow-$539/mo
4.0%
Cap Rate (all cash)
-9.9%
Cash-on-Cash Return
6.19%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 4.0% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

Score Breakdown

Overall Investment Score
57/100
57
Cash Flow(30%)
62/100

Based on 6.19% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
47/100

Based on -0.6% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
69/100

Based on price relative to estimated local incomes.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Complete rent data available

Challenges

  • -Declining home values (-0.6% YoY)
  • -Negative cash flow at typical financing (-$539/mo)
  • -Negative leverage (cap rate 4.0% < mortgage rate 6.9%)

Economic Indicators

Population
219,870
Median Income
—
Data pending
Unemployment Rate
—
Data pending
Price-to-Income
—
Data pending

Who this market fits

Best for
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)
  • −You expect appreciation to carry the deal, but prices have declined year over year

Compare to Nearby Counties

CountyVerdict
Rio ArribaNM
59$328,675Est. pending—HoldView
CurrentDona AnaNM
57$285,351$1,4726.19%Hold
SandovalNM
57$366,487$1,9176.28%HoldView
CatronNM
57$208,503Est. pending—HoldView
UnionNM
56$119,341Est. pending—HoldView
TorranceNM
55$213,730Est. pending—HoldView

Section 8 in Dona Ana County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.

The Bottom Line

HoldDona Ana is a neutral market. Consider house hacking or targeting below-market deals.

Dona Ana County in New Mexico scores 57/100, ranking #451 of 1,000 US counties (top 58%). At 20% down and current rates, a median-priced rental loses about $539/month; the 6.19% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-539/mo
Cap Rate
4.0%
Cash-on-Cash
-9.9%

Related markets

Average rent by city in Dona Ana County

Typical asking rent across each city's ZIP codes (Zillow Observed Rent Index). Open a city for rent by ZIP and bedroom count.

Frequently asked questions

The average cap rate in Dona Ana County is 4.03%, which is relatively modest and indicates this is better suited for cash flow-focused investors than those seeking strong immediate returns.

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