Santa Fe County

New MexicoPopulation: 154,481
41
/100
Avoid
#743 of 1,000 counties
#26 in New Mexico (30 counties)
Analysis by RentalCalcs ResearchIndependent data + algorithm-driven scoring
Updated October 19, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$548,874
Median Home Price
139% above national median
$1,953/mo
Median Rent
35% above national median
4.27%
Rent-to-Price Ratio
Top 90% nationally
-$1,608
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Santa Fe market analysis

Santa Fe County sits at a 0.043 gross rent-to-price ratio, which places it firmly in appreciation territory and away from cash flow. The math is unambiguous: at a $548,874 purchase price with 20% down, a 6.85% rate produces a $2,877 monthly mortgage. Add $683 in estimated expenses and you're carrying $3,560 against $1,953 in median rent, for a projected negative cash flow of $1,608 per month and a cash-on-cash return of -15.29%. The cap rate of 2.78% is well below what most lenders use as a threshold for conventional investment lending, and well below what most disciplined operators accept as a floor. Home price appreciation came in at 0.78% year-over-year, which is modest in absolute terms. The appreciation score of 58 out of 100 reflects a market with some upside potential but no recent price surge carrying it. The cash flow score of 34 and affordability index of 22 confirm what the numbers already show: this is an expensive, low-yield market.

The buyer this market suits is a long-hold appreciation investor with patient capital, a high personal income to absorb monthly carry, or an existing portfolio that generates cash flow elsewhere. At -$1,608 per month, you need to believe in meaningful appreciation over a 7-to-10-year horizon to justify the position, and the 0.78% YoY figure does not yet make that case on its own. A cash-flow buyer has no business here at current prices and rates. A value-add operator faces the same problem: even if you force appreciation through renovation, rents at the $1,952 median cannot service the debt on a $548,874 asset without a very large cash injection up front. The national percentile rank of 5 out of 1,000 counties, and a state rank of 26 out of 30, tell you that most markets across the country and within New Mexico itself offer better risk-adjusted starting yields.

The combined monthly tax and insurance estimate runs $503, using a state-average effective property tax rate of 0.80% and an insurance rate of 0.30%. That $503 is already baked into the $683 expense figure above, so it is not an additional surprise, but it is worth isolating because it represents 26% of estimated monthly rent on its own. New Mexico's 0.80% state-average rate is categorized as normal, not a headwind in isolation, but applied to a $548,874 asset it produces $4,391 in annual property tax. That is real money in a market where gross rent yields are already thin. As always, the state-average figure is an estimate; actual county and township rates in Santa Fe may differ, and you should pull the assessor's current millage before finalizing any underwrite.

The most specific risk here is price-to-income compression. The affordability index of 22 means the market is accessible to very few local renters who might eventually become buyers, which matters for exit strategy. If your disposition plan relies on a large pool of owner-occupant buyers, a 22 affordability score means you are depending on a thin buyer pool that is either relocating from a higher-cost market or has significant outside income. Santa Fe's 154,481-person population is relatively small for a county at this price point, which compounds concentration risk: the local economy needs to sustain demand from a limited number of high-income households. No economic anchor data was provided, so employer-specific demand analysis falls outside the scope of this review.

Compared to its neighbors, Santa Fe is the most expensive market in this group and delivers the weakest starting yield. Taos County, at a $427,888 median price and a rent-to-price ratio of 0.061, is meaningfully better on yield, nearly 44% higher than Santa Fe's 0.043, and it carries an overall score of 45 against Santa Fe's 41. If you are drawn to northern New Mexico for lifestyle or demographic reasons, Taos deserves a serious look before Santa Fe on pure investment merit. Colfax County, at $240,853 median and an overall score of 47, offers the highest overall score in this neighbor set and a price point that would reduce your leverage risk substantially. De Baca and Hidalgo counties are dramatically cheaper but carry data gaps that make yield assumptions speculative. Lincoln County, at a $342,784 median, scores only 36 overall, lower than Santa Fe, suggesting its cheaper price does not translate into proportionally better fundamentals. Choose Santa Fe over its neighbors only if you have a specific thesis tied to Santa Fe's cultural economy, a known tenant base, or a long-duration hold where you are willing to carry negative cash flow in exchange for price appreciation that its neighbors are less likely to deliver.

Last analyzed October 19, 2026. Based on the latest available Zillow and Census data for Santa Fe County.

Scenario comparison

Same $1,953/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$411,655-$888/mo3.7%-11.3%
Median
typical MLS deal
$548,874-$1,608/mo2.8%-15.3%
125% of median
newer / premium
$686,092-$2,327/mo2.2%-17.7%

Price History

Median Home Price

Median Rent

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$548,874
Down Payment (20%)$109,775
Loan Amount$439,099
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$1,953
Monthly P&I-$2,877
Est. Expenses (35%)-$683
Net Cash Flow-$1,608/mo
2.8%
Cap Rate (all cash)
-15.3%
Cash-on-Cash Return
4.27%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 2.8% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

Score Breakdown

Overall Investment Score
41/100
41
Cash Flow(30%)
34/100

Based on 4.27% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
58/100

Based on 0.8% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
22/100

Based on price relative to estimated local incomes.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Complete rent data available

Challenges

  • -Below-average rent-to-price ratio (4.27%)
  • -Negative cash flow at typical financing (-$1,608/mo)
  • -Negative leverage (cap rate 2.8% < mortgage rate 6.9%)
  • -High price-to-income ratio makes financing challenging

Economic Indicators

Population
154,481
Median Income
—
Data pending
Unemployment Rate
—
Data pending
Price-to-Income
—
Data pending

Who this market fits

Best for
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)
  • −You rely on FHA-style financing: prices are stretched relative to local incomes
  • −You want a market with broad institutional consensus on fundamentals

Compare to Nearby Counties

CountyVerdict
ColfaxNM
47$240,853Est. pending—HoldView
TaosNM
45$427,888$2,1636.06%HoldView
HidalgoNM
45$87,347Est. pending—HoldView
De BacaNM
42$94,683Est. pending—AvoidView
CurrentSanta FeNM
41$548,874$1,9534.27%Avoid
LincolnNM
36$342,784Est. pending—AvoidView

Section 8 in Santa Fe County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.

The Bottom Line

AvoidSanta Fe may be challenging for traditional rentals. High prices or low rents make cash flow difficult.

Santa Fe County in New Mexico scores 41/100, ranking #743 of 1,000 US counties (top 95%). At 20% down and current rates, a median-priced rental loses about $1608/month; the 4.27% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-1,608/mo
Cap Rate
2.8%
Cash-on-Cash
-15.3%

Related markets

Average rent by city in Santa Fe County

Typical asking rent across each city's ZIP codes (Zillow Observed Rent Index). Open a city for rent by ZIP and bedroom count.

Frequently asked questions

Santa Fe County's average cap rate is 2.78%, which is quite low and reflects the county's limited cash flow potential for buy-and-hold investors.

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