Deep-dive analysis
Franklin market analysis
Franklin County runs a 6.21% rent-to-price ratio and a 4.04% cap rate at a $292,001 median home price, placing it squarely in the middle of the cash-flow versus appreciation spectrum, and not particularly attractively on either end. Year-over-year home price growth is essentially flat at 0.01%, so you are not buying appreciation here, at least not right now. The cap rate at 4.04% tells you the asset is priced for something, but at a 6.85% financing rate the math turns against you fast: the model underwrite shows a monthly mortgage of $1,531 against a $1,511 median rent, and after $529 in estimated operating expenses you are looking at negative $549 per month in cash flow and a cash-on-cash return of -9.81%. That is not a rounding error or a pessimistic assumption, it is the arithmetic of buying at current prices with current debt costs. The overall score of 57 out of 100, landing at the 42nd national percentile, reflects a market that is not broken but is not compelling at face value either.
Who does this market suit? Not a leveraged buy-and-hold investor purchasing at median prices with conventional financing, at least not without a significant cushion or a below-market acquisition. The cash-flow score of 62 suggests the market has more relative merit on income than on appreciation, but the actual underwrite proves that "relatively better" does not mean workable at current rates. The affordability index of 67 is the more interesting number: it signals that renter demand should hold up because the gap between owning and renting still favors renting for a large portion of the local population. That supports occupancy, which matters to a value-add operator who can buy distressed, force appreciation through renovation, and refi into a lower basis. At a corrected purchase price well below $292,000, the 6.21% gross yield becomes usable. The appreciation buyer gets little support from the 0.01% trailing price growth, though a county of 1.3 million people with reasonable affordability is not the kind of market that typically collapses, either.
Franklin County is the seat of Columbus, one of the larger state capitals in the country, and the county's 1,318,149 residents make it the most populous county in Ohio. Scale matters here: a large, diversified urban population tends to produce more stable rental demand than a single-industry smaller market, and the affordability index of 67 suggests the renter pool is not shrinking. Columbus has historically drawn population from rural Ohio and has a significant university presence (Ohio State University), government employment, and a diversified private sector, all of which reduce the single-employer concentration risk that plagues smaller Ohio counties. None of those anchors are listed explicitly in the data provided, so investors should verify the current employer mix independently, but the population scale alone is a meaningful data point for underwriting demand-side stability.
The tax and insurance load deserves its own line on your underwrite. At a state-average effective property tax rate of 1.56%, Ohio is in high territory, flagged as such in the data, and on a $292,001 purchase that translates to $4,555 annually in property tax and $672 in insurance, for a combined $436 per month before you pay a dollar of principal, interest, or operating expense. That $436 figure is not trivial relative to the $1,511 median rent, consuming roughly 29% of gross rent before debt service. The 1.56% is a state-average estimate per Tax Foundation 2024 data, and actual Franklin County or township rates may differ, possibly materially given that Ohio's tax structure varies significantly at the local level. Pull the county auditor's data for specific parcels before closing.
The structural risk in Franklin County at this price point is straightforward: negative leverage. When your cap rate sits 280 basis points below your borrowing cost, every dollar of debt works against you. This is not a regulatory risk or a demographic collapse story, it is a financing math problem that resolves if rates fall, if you negotiate a price below median, or if you bring enough cash to reduce the debt burden. Concentration risk is low relative to many Ohio markets given the county's size and economic diversity, but that diversity also means Franklin does not have the tight supply dynamics of a smaller, constrained market that might justify paying up.
Compared to its neighbors, Franklin sits in the middle of the pack. Muskingum County offers a 6.37% rent-to-price ratio at a $202,550 median price, the tightest yield of the group on a gross basis relative to price, and scores a 63 overall versus Franklin's 57. An investor who can operate in a smaller market, Muskingum's median rent is $1,075, would likely find better entry-level cash flow there. Licking County at $327,794 median price shows a lower 5.97% rent-to-price ratio and scores 60, making it more expensive and offering worse income yield than Franklin, though its proximity to Columbus may support long-term price appreciation. Warren County at nearly $396,000 median and a 5.86% ratio is the appreciation market of the group, scoring 63, but it is the hardest to cash-flow. Choose Franklin over its neighbors when you want urban-scale demand, population stability, and a relatively liquid resale market, and you can solve the entry price problem through off-market sourcing or distressed acquisitions rather than buying at the county median.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $219,001 | -$166/mo | 5.4% | -4.0% |
Median typical MLS deal | $292,001 | -$549/mo | 4.0% | -9.8% |
125% of median newer / premium | $365,002 | -$931/mo | 3.2% | -13.3% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 6.21% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 0.0% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Complete rent data available
Challenges
- -Negative cash flow at typical financing (-$549/mo)
- -Negative leverage (cap rate 4.0% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
Section 8 in Franklin County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Franklin County in Ohio scores 57/100, ranking #451 of 1,000 US counties (top 58%). At 20% down and current rates, a median-priced rental loses about $549/month; the 6.21% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.
Related markets
Markets like Franklin with stronger cash flow
Cheaper alternatives to Franklin
Head-to-head comparisons
Average rent by city in Franklin County
- Average rent in Columbus$1,431/mo
Typical asking rent across each city's ZIP codes (Zillow Observed Rent Index). Open a city for rent by ZIP and bedroom count.