Richland market analysis
Richland County sits at a median home price of $198,720 and a median rent of $893.64, producing a gross rent-to-price ratio of 5.40%. That ratio sounds workable until you run the full stack: at 6.85% financing with 20% down, the monthly mortgage alone is $1,042, and adding estimated expenses of $313 puts total monthly carry at $1,355 against $893 in rent. The model spits out negative $461 per month in cash flow and a cash-on-cash return of -12.1%. The cap rate of 3.51% confirms what the cash-on-cash tells you: at current purchase prices and financing costs, this is not a cash-flow market. The appreciation score of 89 out of 100 and 5.98% year-over-year price growth are the numbers doing the real work here. This county sits firmly on the appreciation end of the spectrum, with cash flow as a drag you need to fund from reserves or other income while you wait for equity to build.
The buyer this market suits is not someone underwriting to monthly income. It suits an appreciation buyer who can comfortably carry a negative-$461 monthly position, has patient capital, and is buying into a market priced at $198,720 with a 5.98% annual price gain. At that rate, a $198,720 asset adds roughly $11,900 in value per year, which partially offsets the $5,532 annual cash-flow shortfall, but you are still net negative in year one on a total-return basis unless you apply leverage math differently. A value-add operator might find opportunity if there is a gap between what distressed assets trade at and the median, but the underlying rent ceiling at $893 is the limiting factor: you cannot manufacture cash flow by renovating if the local rent market does not support materially higher rents. The affordability index of 87 and the overall affordability score of 87 out of 100 suggest prices remain accessible for entry, which is the genuine advantage here for a longer-hold appreciation play.
The $296 monthly tax-and-insurance figure (combining $3,100 in estimated annual property taxes and $457 in annual insurance) is already baked into the $313 estimated expenses, but the underlying tax rate deserves its own line on your underwrite. At a 1.56% state-average effective rate, Ohio's property tax burden is high enough to move the needle meaningfully on a $198,720 asset, adding $258 per month in tax alone before insurance. That rate is a state-average estimate from Tax Foundation 2024 data, and actual Richland County or township rates may differ, so pull the county auditor's current millage before you close. On a deal where you are already running negative cash flow, a rate that comes in higher than 1.56% widens the hole; a rate below it gives you modest relief. Do not underwrite this market assuming you will beat the state average without verifying.
The stability score of 50 out of 100 is the number that warrants the most scrutiny before committing. Richland County has a population of 125,008, which means your tenant pool is not thin, but stability at the midpoint of the scale suggests the demand base is not compounding. A single-asset landlord in a market with a 50 stability score is more exposed to vacancy duration and rent softness than the appreciation score alone implies. The cash-flow score of 51 out of 100 reinforces that this market is borderline, not broken, on income, but the current financing environment is what pushes it into negative territory. If rates retreat meaningfully, the math improves quickly given the low entry price.
Compared to its neighbors, Richland is the lowest-priced option in the peer set at $198,720, but it also posts the lowest rent at $893 and the lowest gross yield at 5.40%. Hancock County offers a 6.85% gross yield at a median price of $229,447, which is $30,000 more expensive but generates $416 more in monthly rent. Lorain County at 6.34% and Medina County at 6.46% both clear Richland's yield by a meaningful margin, though Medina at $333,151 requires substantially more capital. Miami County at 6.34% yield sits in the middle on both price and rent. Ross County, at $195,972, comes in even cheaper than Richland and scores 69 overall versus Richland's 68, making it worth underwriting in parallel if your priority is minimum capital deployment. The case for choosing Richland over its neighbors comes down to the appreciation score of 89, which leads the group as presented, combined with the lowest absolute entry price outside of Ross County. If you are specifically hunting for price-appreciation upside in central Ohio with minimal dollars at risk, Richland's combination of low basis and high appreciation score is the argument. If you need the deal to pencil on income, Hancock is where you go instead.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $149,040 | -$201/mo | 4.7% | -7.0% |
Median typical MLS deal | $198,720 | -$461/mo | 3.5% | -12.1% |
125% of median newer / premium | $248,400 | -$721/mo | 2.8% | -15.1% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 5.40% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 6.0% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Strong price appreciation (+6.0% YoY)
- +Affordable relative to local incomes
- +Complete rent data available
Challenges
- -Below-average rent-to-price ratio (5.40%)
- -Negative cash flow at typical financing (-$461/mo)
- -Negative leverage (cap rate 3.5% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +Appreciation buyers: YoY growth is meaningfully above the long-run average
- +Patient holders willing to accept negative carry for equity gains
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
Section 8 in Richland County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Richland County in Ohio scores 68/100, ranking #183 of 1,000 US counties (top 23%). At 20% down and current rates, a median-priced rental loses about $461/month; the 5.40% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.