Umatilla market analysis
Umatilla County sits at a gross rent-to-price ratio of 5.89%, which translates to a 3.83% cap rate on a median-priced asset at $312,771. At 6.85% financing, the math closes against you quickly: a 20% down purchase produces an estimated monthly cash flow of negative $642 and a cash-on-cash return of negative 10.71%. That is not a rounding error, that is the market telling you something specific. The appreciation score of 78 out of 100, against a cash flow score of 58, confirms where this market sits on the spectrum: it leans toward long-run price growth rather than current income generation. Year-over-year home price growth of 2.81% is modest in absolute terms but meaningful for a county with a median price of $312,771 and an affordability index of 63, suggesting prices are not yet stretched to levels that would choke further appreciation. Nationally, Umatilla ranks in the 60th percentile out of 1,000 counties, and fifth among Oregon's 36 counties, which places it in credible company without overstating the opportunity.
The investor profile this market fits is narrow but real. A cash-flow buyer running the numbers at current rates and median price should walk away: negative $642 per month is not a deal that pencil-sharpening fixes without a materially below-median purchase price or rents well above the $1,536 median. An appreciation buyer with a long hold horizon and tolerance for early negative carry has more of an argument, particularly if they believe the 2.81% annual price growth rate continues or accelerates. The value-add operator is the most interesting case here, specifically someone who can acquire below median, force rents above $1,536, and underwrite the negative carry as a cost of entry into a market with an affordability index that still leaves room for price expansion. The stability score of 50 is the number to sit with: half of the comparable counties in the model outperform Umatilla on this dimension, which means the appreciation thesis carries real execution risk.
On the carry cost side, the combined monthly tax and insurance burden on a median-priced property is $302, representing roughly 18% of the $1,536 median rent before debt service or operating expenses. The state-average effective property tax rate is 0.97%, flagged as normal, meaning it is neither a tailwind nor a line-item problem. That said, the note from Tax Foundation 2024 data is worth heeding: the 0.97% figure is a state-average estimate, and actual county or township rates in Umatilla can differ, so any serious underwrite should pull the specific assessor data for the submarket and property type in question. At these carry levels, the $538 in estimated monthly expenses layered on top of a $1,640 mortgage leaves the income side of the ledger no room for error.
Comparing Umatilla to its neighbors, the picture sharpens. Union County is nearly identical on overall score at 62, with a median price of $320,525 and a slightly lower rent-to-price ratio of 5.68% versus Umatilla's 5.89%, making Union a marginal step down on current income generation. Harney County at $204,471 median is the lowest-priced option in the group, which at a high enough rent-to-price ratio could produce better cash-flow outcomes, though its overall score of 60 reflects limitations in other dimensions. Baker County at $297,992 scores 60, and Malheur County at $314,413 scores highest among the neighbors at 66. Malheur is the one county in this peer set that outscores Umatilla on overall merit while sitting at a nearly identical price point, and an investor choosing between the two should model Malheur's rent figures carefully before defaulting to Umatilla. Umatilla's fifth-place state ranking, population of nearly 80,000, and slightly better rent-to-price ratio than Union are the clearest arguments for choosing it over neighbors, particularly for investors who need a minimum population threshold to support tenant demand and future resale liquidity. For an appreciation-oriented buyer who wants the largest and most liquid market in this part of eastern Oregon, Umatilla is the defensible choice. For a cash-flow buyer, none of these neighbors solve the underlying problem at current financing rates, and the search should probably move elsewhere in the state or country before any of this peer group pencils out.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $234,579 | -$232/mo | 5.1% | -5.2% |
Median typical MLS deal | $312,771 | -$642/mo | 3.8% | -10.7% |
125% of median newer / premium | $390,964 | -$1,051/mo | 3.1% | -14.0% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 5.89% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 2.8% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Complete rent data available
Challenges
- -Negative cash flow at typical financing (-$642/mo)
- -Negative leverage (cap rate 3.8% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
Section 8 in Umatilla County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Umatilla County in Oregon scores 62/100, ranking #316 of 1,000 US counties (top 40%). At 20% down and current rates, a median-priced rental loses about $642/month; the 5.89% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.