Bradley market analysis
Bradley County sits at a 3.51% cap rate and a gross rent-to-price ratio of 0.054, which places it squarely in appreciation-leaning territory rather than cash-flow country. At a 6.85% financing rate, the math closes quickly: a 20% down payment of $62,636 leaves you with a $1,642 monthly mortgage, and after adding $493 in estimated operating expenses, the model produces negative $726 in monthly cash flow and a cash-on-cash return of -12.09%. That is not a rounding error or a marginal squeeze, it is a structural deficit at current rates. Home prices grew 1.42% year-over-year, a pace that is real but modest, and the affordability index of 63 suggests the market is not yet priced out, but it is no longer cheap. The overall score of 56 out of 100, landing at the 39th percentile nationally, reflects a market caught between two investment theses without fully delivering on either.
The numbers here suit an appreciation buyer more than a cash-flow buyer. The appreciation score of 64 is the strongest of Bradley's five component scores, while cash flow scores only 51 and stability lands at 50. That profile describes a market where you are buying a trajectory, not a yield, and where the investment case depends heavily on price growth continuing to outpace current rent levels. A value-add operator could potentially close some of the gap between the 3.51% cap rate and a serviceable yield by forcing rents upward through renovation, but the starting rent of $1,408 would need to climb meaningfully to turn the cash-flow picture positive at these financing costs. If rates drop 150-200 basis points, the cash-flow deficit shrinks considerably, which is the implicit bet many buyers in this bracket are making. Investors who need day-one cash flow should look elsewhere in this data set before committing capital here.
Bradley County's county seat, Cleveland, sits at the northeastern edge of Tennessee in the foothills of the Appalachians, roughly 25 miles north of Chattanooga. No specific economic anchors were supplied in the underlying data, but a population of 108,859 in a county of this geographic size reflects a mid-tier regional market with enough density to sustain consistent rental demand. The proximity to Chattanooga's metro employment base, while not quantified here, is a factor investors should verify independently, as commuter demand from a larger city can support rents in adjacent counties even when local wages alone would not.
The combined monthly tax and insurance burden of $279 is already embedded in the $493 expense estimate, so it is already weighing on that -$726 cash-flow figure. At a 0.71% state-average effective property tax rate, Tennessee falls in the normal range, and this is not a flag that should dominate your underwrite. The 0.36% insurance rate is similarly unremarkable. Both figures carry the standard caveat: the property tax rate used here is a state-average estimate from Tax Foundation 2024 data, and your actual county or township rate in Bradley may differ. Pull the specific parcel-level tax bill before finalizing your numbers.
The primary risk in Bradley is concentration on the appreciation thesis at a moment when price growth is running at only 1.42% annually. If that pace slows further or stalls, the cash-flow deficit has no backstop. There is no vacancy or regulatory data in the provided inputs to flag, but a stability score of 50, the lowest of Bradley's component scores, suggests the market has some cyclical sensitivity that warrants additional due diligence on local employment and population trends.
Against its neighbors, Bradley holds the highest median home price in the comparison set at $313,180, above Putnam County at $306,250, Sullivan at $254,306, Fentress at $236,817, Van Buren at $226,333, and Jackson at $222,300. Sullivan County is the only neighbor with both rent and price data available: its rent-to-price ratio of 0.0568 outpaces Bradley's 0.0540, meaning Sullivan offers better gross yield at a lower entry price, which makes it a more natural fit for cash-flow buyers. Putnam County's ratio of 0.0582 is higher still and at a similar price point, making Putnam arguably the sharper cash-flow play among the neighbors shown. Bradley earns preference over these neighbors only when the investor's thesis is weighted toward price appreciation and they believe Bradley's specific location fundamentals, including Chattanooga proximity and local growth dynamics, support a stronger long-term trajectory than Putnam or Sullivan. If that conviction is grounded in specific data beyond what is provided here, Bradley is a defensible choice. If it is not, the yield math points toward Putnam or Sullivan first.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $234,885 | -$316/mo | 4.7% | -7.0% |
Median typical MLS deal | $313,180 | -$726/mo | 3.5% | -12.1% |
125% of median newer / premium | $391,476 | -$1,136/mo | 2.8% | -15.1% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 5.40% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 1.4% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Complete rent data available
Challenges
- -Below-average rent-to-price ratio (5.40%)
- -Negative cash flow at typical financing (-$726/mo)
- -Negative leverage (cap rate 3.5% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
Section 8 in Bradley County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Bradley County in Tennessee scores 56/100, ranking #479 of 1,000 US counties (top 61%). At 20% down and current rates, a median-priced rental loses about $726/month; the 5.40% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.
Related markets
Markets like Bradley with stronger cash flow
Cheaper alternatives to Bradley
Head-to-head comparisons
Average rent by city in Bradley County
- Average rent in Cleveland$1,454/mo
Typical asking rent across each city's ZIP codes (Zillow Observed Rent Index). Open a city for rent by ZIP and bedroom count.