Bradley County

TennesseePopulation: 108,859
56
/100
Hold
#479 of 1,000 counties
#39 in Tennessee (95 counties)
Analysis by RentalCalcs ResearchIndependent data + algorithm-driven scoring
Updated October 19, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$313,180
Median Home Price
37% above national median
$1,409/mo
Median Rent
3% below national median
5.40%
Rent-to-Price Ratio
Top 65% nationally
-$726
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Bradley market analysis

Bradley County sits at a 3.51% cap rate and a gross rent-to-price ratio of 0.054, which places it squarely in appreciation-leaning territory rather than cash-flow country. At a 6.85% financing rate, the math closes quickly: a 20% down payment of $62,636 leaves you with a $1,642 monthly mortgage, and after adding $493 in estimated operating expenses, the model produces negative $726 in monthly cash flow and a cash-on-cash return of -12.09%. That is not a rounding error or a marginal squeeze, it is a structural deficit at current rates. Home prices grew 1.42% year-over-year, a pace that is real but modest, and the affordability index of 63 suggests the market is not yet priced out, but it is no longer cheap. The overall score of 56 out of 100, landing at the 39th percentile nationally, reflects a market caught between two investment theses without fully delivering on either.

The numbers here suit an appreciation buyer more than a cash-flow buyer. The appreciation score of 64 is the strongest of Bradley's five component scores, while cash flow scores only 51 and stability lands at 50. That profile describes a market where you are buying a trajectory, not a yield, and where the investment case depends heavily on price growth continuing to outpace current rent levels. A value-add operator could potentially close some of the gap between the 3.51% cap rate and a serviceable yield by forcing rents upward through renovation, but the starting rent of $1,408 would need to climb meaningfully to turn the cash-flow picture positive at these financing costs. If rates drop 150-200 basis points, the cash-flow deficit shrinks considerably, which is the implicit bet many buyers in this bracket are making. Investors who need day-one cash flow should look elsewhere in this data set before committing capital here.

Bradley County's county seat, Cleveland, sits at the northeastern edge of Tennessee in the foothills of the Appalachians, roughly 25 miles north of Chattanooga. No specific economic anchors were supplied in the underlying data, but a population of 108,859 in a county of this geographic size reflects a mid-tier regional market with enough density to sustain consistent rental demand. The proximity to Chattanooga's metro employment base, while not quantified here, is a factor investors should verify independently, as commuter demand from a larger city can support rents in adjacent counties even when local wages alone would not.

The combined monthly tax and insurance burden of $279 is already embedded in the $493 expense estimate, so it is already weighing on that -$726 cash-flow figure. At a 0.71% state-average effective property tax rate, Tennessee falls in the normal range, and this is not a flag that should dominate your underwrite. The 0.36% insurance rate is similarly unremarkable. Both figures carry the standard caveat: the property tax rate used here is a state-average estimate from Tax Foundation 2024 data, and your actual county or township rate in Bradley may differ. Pull the specific parcel-level tax bill before finalizing your numbers.

The primary risk in Bradley is concentration on the appreciation thesis at a moment when price growth is running at only 1.42% annually. If that pace slows further or stalls, the cash-flow deficit has no backstop. There is no vacancy or regulatory data in the provided inputs to flag, but a stability score of 50, the lowest of Bradley's component scores, suggests the market has some cyclical sensitivity that warrants additional due diligence on local employment and population trends.

Against its neighbors, Bradley holds the highest median home price in the comparison set at $313,180, above Putnam County at $306,250, Sullivan at $254,306, Fentress at $236,817, Van Buren at $226,333, and Jackson at $222,300. Sullivan County is the only neighbor with both rent and price data available: its rent-to-price ratio of 0.0568 outpaces Bradley's 0.0540, meaning Sullivan offers better gross yield at a lower entry price, which makes it a more natural fit for cash-flow buyers. Putnam County's ratio of 0.0582 is higher still and at a similar price point, making Putnam arguably the sharper cash-flow play among the neighbors shown. Bradley earns preference over these neighbors only when the investor's thesis is weighted toward price appreciation and they believe Bradley's specific location fundamentals, including Chattanooga proximity and local growth dynamics, support a stronger long-term trajectory than Putnam or Sullivan. If that conviction is grounded in specific data beyond what is provided here, Bradley is a defensible choice. If it is not, the yield math points toward Putnam or Sullivan first.

Last analyzed October 19, 2026. Based on the latest available Zillow and Census data for Bradley County.

Scenario comparison

Same $1,409/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$234,885-$316/mo4.7%-7.0%
Median
typical MLS deal
$313,180-$726/mo3.5%-12.1%
125% of median
newer / premium
$391,476-$1,136/mo2.8%-15.1%

Price History

Median Home Price

Median Rent

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$313,180
Down Payment (20%)$62,636
Loan Amount$250,544
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$1,409
Monthly P&I-$1,642
Est. Expenses (35%)-$493
Net Cash Flow-$726/mo
3.5%
Cap Rate (all cash)
-12.1%
Cash-on-Cash Return
5.40%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 3.5% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

Score Breakdown

Overall Investment Score
56/100
56
Cash Flow(30%)
51/100

Based on 5.40% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
64/100

Based on 1.4% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
63/100

Based on price relative to estimated local incomes.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Complete rent data available

Challenges

  • -Below-average rent-to-price ratio (5.40%)
  • -Negative cash flow at typical financing (-$726/mo)
  • -Negative leverage (cap rate 3.5% < mortgage rate 6.9%)

Economic Indicators

Population
108,859
Median Income
—
Data pending
Unemployment Rate
—
Data pending
Price-to-Income
—
Data pending

Who this market fits

Best for
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)

Compare to Nearby Counties

CountyVerdict
SullivanTN
57$254,306$1,2035.68%HoldView
CurrentBradleyTN
56$313,180$1,4095.40%Hold
FentressTN
56$236,817Est. pending—HoldView
Van BurenTN
55$226,333Est. pending—HoldView
JacksonTN
55$222,300Est. pending—HoldView
PutnamTN
55$306,250$1,4865.82%HoldView

Section 8 in Bradley County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.

The Bottom Line

HoldBradley is a neutral market. Consider house hacking or targeting below-market deals.

Bradley County in Tennessee scores 56/100, ranking #479 of 1,000 US counties (top 61%). At 20% down and current rates, a median-priced rental loses about $726/month; the 5.40% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-726/mo
Cap Rate
3.5%
Cash-on-Cash
-12.1%

Related markets

Average rent by city in Bradley County

Typical asking rent across each city's ZIP codes (Zillow Observed Rent Index). Open a city for rent by ZIP and bedroom count.

Frequently asked questions

The average cap rate in Bradley County is 3.51%, which is relatively modest and reflects the lower rent-to-price ratio of 5.4% typical of appreciation-focused markets in Tennessee.

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