Madison market analysis
Madison County's gross rent-to-price ratio sits at 7.64%, which puts it squarely in cash-flow territory by the standards of most buy-and-hold underwriting frameworks. The cap rate comes in at 4.97%, meaningful but not exceptional, and the affordability index of 82 reflects a median home price of $222,721 that remains accessible relative to most Tennessee metros. The appreciation story is thin: home prices are down 1.09% year-over-year, and the appreciation score of 45 out of 100 confirms this is not a market you buy expecting price growth to do the heavy lifting. The cash-flow score of 76 is the standout metric here, though the model's base-case estimate, using 20% down at 6.85% and standard expense assumptions, produces a monthly cash flow of negative $246 and a cash-on-cash return of negative 5.76%. That gap between a favorable rent-to-price ratio and negative modeled cash flow tells you this market rewards investors who can come in below list price, push rents above median, or reduce leverage, not buyers who accept market assumptions at face value.
The investor most likely to find value here is someone oriented toward cash flow and willing to do real acquisition work. At a 7.64% gross rent-to-price ratio, the raw math is better than most of the comparable Tennessee counties in this dataset, and the median purchase price of $222,721 means your absolute dollar exposure per door is manageable. But the modeled cash flow going negative at full asking and 20% down is a signal: you need either a below-market acquisition, a value-add unit to push rents above the $1,418.60 median, or a larger down payment to compress the debt service. A pure appreciation buyer has little justification here given the 45 appreciation score and negative year-over-year price movement. This is a market for disciplined operators, not passive capital.
On the economic side, no specific employer or anchor institution data was provided, so the demand-side picture cannot be fully characterized here. What the demographic data does show is a county population of roughly 98,600, a size that typically supports a functioning local rental market with enough transaction volume for investors to find deals without competing for the same ten properties, but not so large that institutional capital has compressed yields to the point where small investors are priced out.
The combined monthly tax and insurance burden on a median-priced acquisition runs to $199 per month, or roughly $2,383 annualized. The state-average effective property tax rate used here is 0.71%, flagged as normal, and the insurance rate comes in at 0.36%. Neither figure represents an outsized drag, and Tennessee's property tax environment is generally investor-friendly relative to high-tax states. That said, the note accompanying this data is worth taking seriously: 0.71% is a state-average estimate from Tax Foundation 2024, and actual rates at the county or township level may differ. Before closing, pull the actual Madison County assessor's rate and apply it to your specific parcel value. The difference between a 0.71% effective rate and a higher township rate on a $222,721 property is real money on a monthly cash-flow statement that is already thin.
The primary risk profile here is moderate stability, reflected in the stability score of 50. That middle-of-the-road reading suggests neither the employment concentration risk of a single-industry town nor the diversification of a larger metro. Negative price movement year-over-year is worth watching: it is not alarming at negative 1.09%, but if it persists and rental demand softens alongside it, the exit valuation assumptions get harder. This is not a market where you rely on forced appreciation through a refinance or sale to rescue a bad initial buy.
Compared to the neighboring counties in this dataset, Madison's 7.64% rent-to-price ratio is the highest of the group with complete data. Anderson County comes in at 6.36%, Greene County at 6.52%, and Shelby County at 7.58%, with Madison edging Shelby by about six basis points while also carrying a lower median price ($222,721 versus $215,746 for Shelby, a narrow gap). Shelby County, which includes Memphis, is the closest comparable on the rent-to-price metric, and its higher population likely means more deal flow but also more competition. Carroll County offers a lower entry point at a $180,314 median, though the absence of rent and ratio data for Carroll makes a direct yield comparison impossible. You choose Madison over its neighbors when you want the best-documented rent-to-price ratio in the immediate peer set combined with a sub-$230,000 median price, and when you have the operational capability to acquire below median or add value at the unit level to close the gap between that 7.64% gross yield and actual positive cash-on-cash returns.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $167,040 | +$46/mo | 6.6% | +1.4% |
Median typical MLS deal | $222,721 | -$246/mo | 5.0% | -5.8% |
125% of median newer / premium | $278,401 | -$538/mo | 4.0% | -10.1% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 7.64% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on -1.1% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Above-average rent-to-price ratio (7.64%)
- +Affordable relative to local incomes
- +Complete rent data available
Challenges
- -Declining home values (-1.1% YoY)
- -Negative cash flow at typical financing (-$246/mo)
- -Negative leverage (cap rate 5.0% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- +Value-add operators who can buy below median and force rent up
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
- −You expect appreciation to carry the deal, but prices have declined year over year
Compare to Nearby Counties
Section 8 in Madison County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Madison County in Tennessee scores 63/100, ranking #295 of 1,000 US counties (top 38%). At 20% down and current rates, a median-priced rental loses about $246/month; the 7.64% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.