Sevier market analysis
Sevier County sits at a gross rent-to-price ratio of 5.1%, which translates to a 3.32% cap rate on a standard underwrite. At a $406,731 purchase price with 20% down, the modeled monthly mortgage runs $2,132 against $1,730 in median rent, producing negative cash flow of roughly $1,008 per month and a cash-on-cash return of -12.93% before any value-add or short-term rental premium is applied. Home prices are essentially flat year-over-year, down a negligible 0.01%, so an investor cannot lean on near-term appreciation to rationalize the negative carry. The affordability index of 43 confirms that prices have outrun local incomes enough to make conventional long-term rentals a hard pencil at current rates. On the cash-flow versus appreciation spectrum, Sevier sits squarely in the middle of both scores (cash flow 47, appreciation 50 out of 100), which usually means neither thesis wins cleanly at today's entry point.
The buyer this market suits is not the conventional buy-and-hold landlord targeting a residential long-term tenant. The math on that strategy is straightforwardly negative at 6.85% financing. Where Sevier has historically drawn serious capital is short-term and vacation rental, given the county's location adjacent to Great Smoky Mountains National Park, one of the most visited national parks in the country. The modeled figures use median residential rent, not short-term rental gross revenue, so an investor who can underwrite achievable nightly rates and occupancy specific to a cabin or resort-style property may reach a fundamentally different outcome. That said, the tool's base data does not include short-term rental metrics, so that gap between the -$1,008 monthly loss and breakeven must be closed entirely by the investor's own STR underwriting. Anyone applying these numbers as-is should treat the result as a hard no on the long-term rental strategy, not a verdict on every use case in the county.
The county's economic base is almost entirely driven by tourism tied to the Smokies corridor, Dollywood, and the Pigeon Forge and Gatlinburg commercial strips that line the gateway to the park. That concentration is a two-sided coin: it sustains demand for short-term lodging that conventional rent data does not capture, but it also means the local economy is highly sensitive to discretionary consumer spending, weather events, and wildfire risk, all of which have materialized as real disruptions in recent years. Job stability for a long-term tenant pool, particularly one that could support $1,730 per month in rent, is less secure than in a county anchored by healthcare systems, manufacturing, or a university. Investors targeting tenant quality and lease stability will find Sevier's tourism-dependent employment base a weaker foundation than they would prefer.
On carry costs, the combined monthly tax and insurance figure of $363 is already embedded in the $606 estimated expenses figure used in the model. Tennessee's state-average effective property tax rate of 0.71% is flagged as normal, and it behaves that way here, contributing $2,888 annually. That is not a line item that distorts the underwrite on its own. The insurance rate of 0.36%, or $1,464 annually, is worth watching in the context of wildfire exposure in this particular geography. The 2016 Chimney Tops 2 fire destroyed over 2,400 structures in Gatlinburg and surrounding areas, and insurers have adjusted accordingly in parts of this market. The provided figures are state-average estimates and actual county or sub-market rates, especially for properties in wooded or elevated terrain, may differ materially from what the model assumes.
Comparing Sevier to its listed neighbors, Hamilton County (Chattanooga) offers a nearly identical rent-to-price ratio of 5.18% at a $347,463 median price, roughly $59,000 less entry cost, with a slightly higher overall score of 50. That combination makes Hamilton a more interesting long-term rental market for a conventional buyer who wants similar yield characteristics with lower absolute capital exposure and a more diversified employment base. Maury County runs a 5.12% rent-to-price ratio at $395,565, also very close to Sevier but with growing manufacturing employment pulling in new residents. Wilson County and Sumner County both carry rent-to-price ratios below 4.7%, making them harder to pencil than Sevier on cash flow, though their Nashville-suburb appreciation profile attracts a different buyer thesis entirely. Stewart County at $230,942 median price would be the outlier to examine for a lower-basis cash-flow attempt, though no rent data is provided to evaluate it here. The case for choosing Sevier over these neighbors rests entirely on a credible short-term rental business plan, not on residential yield or appreciation momentum at current prices.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $305,048 | -$475/mo | 4.4% | -8.1% |
Median typical MLS deal | $406,731 | -$1,008/mo | 3.3% | -12.9% |
125% of median newer / premium | $508,413 | -$1,541/mo | 2.6% | -15.8% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 5.10% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on -0.0% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Complete rent data available
Challenges
- -Below-average rent-to-price ratio (5.10%)
- -Declining home values (-0.0% YoY)
- -Negative cash flow at typical financing (-$1,008/mo)
- -Negative leverage (cap rate 3.3% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
- −You expect appreciation to carry the deal, but prices have declined year over year
Compare to Nearby Counties
Section 8 in Sevier County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Sevier County in Tennessee scores 48/100, ranking #634 of 1,000 US counties (top 81%). At 20% down and current rates, a median-priced rental loses about $1008/month; the 5.10% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.
Related markets
Markets like Sevier with stronger cash flow
Cheaper alternatives to Sevier
Head-to-head comparisons
Average rent by city in Sevier County
- Average rent in Sevierville$1,772/mo
Typical asking rent across each city's ZIP codes (Zillow Observed Rent Index). Open a city for rent by ZIP and bedroom count.