Deep-dive analysis
Denton market analysis
At a 3.02% cap rate and a gross rent-to-price ratio of 4.64%, Denton sits firmly on the appreciation end of the spectrum, and not convincingly even there. Run the standard buy-and-hold math at a 6.85% interest rate on an $432,421 purchase with 20% down, and the deal produces negative $1,180 per month in cash flow and a cash-on-cash return of negative 14.24%. Median rent of $1,672 is being swamped by a $2,267 mortgage payment before a single expense hits the ledger. Year-over-year home prices are down 2.87%, so the investor cannot yet point to appreciation bailing out the carry. An affordability index of 38 out of 100 tells you the buy-side is stretched, which typically pressures both rent growth and resale demand at the margin. Nationally, Denton ranks 743rd out of 1,000 counties scored, landing in the 5th percentile overall, and 201st out of 243 Texas counties. The numbers, taken together, describe a market that is expensive relative to its income production.
This market does not suit a cash-flow buyer at current prices and financing costs. The negative $1,180 monthly cash flow is not a rounding error or an optimistic expense assumption, it is structural given where prices are relative to rents. A pure appreciation buyer could make a theoretical case, but with prices already down 2.87% year-over-year and an overall appreciation score of 36, that thesis requires patience and conviction that price discovery is not finished. The investor most likely to find value here is a value-add operator with a clear path to rents meaningfully above the $1,672 median, or someone acquiring distressed assets at a discount deep enough to move the cap rate off 3.02%. At the current median purchase price, the entry point alone disqualifies most return targets without a material rent uplift or price concession.
The tax and insurance picture materially worsens the cash-flow story and deserves its own line on any underwrite. Texas carries a state-average effective property tax rate of 1.80%, and at that rate, a $432,421 purchase generates roughly $7,784 in annual property taxes, or $649 per month. Annual insurance comes in at an estimated $2,162, or $180 per month. Combined, monthly tax and insurance runs approximately $829, which the data confirms. That single line item, before vacancy, maintenance, or management, is not a minor carry cost. At 1.80%, Texas property taxes are high enough to deserve serious attention: that figure is a state-average estimate per the Tax Foundation's 2024 data, and Denton County's actual rate may differ, but the order of magnitude is unlikely to be flattering. Investors accustomed to markets with sub-1% effective rates will find this a meaningful drag that the rent does not currently cover.
Concentration risk is real here. Denton is a suburb of the Dallas-Fort Worth metroplex, which means its rental demand is tied to DFW-area employment health. A large, diversified metro backstops tenant quality, but it also means Denton competes directly with Collin, Tarrant, and Dallas counties for renters, and those markets set a ceiling on what Denton landlords can charge. If DFW employment softens, Denton's above-median price point gives tenants more downgrade optionality than they would have in a lower-cost submarket.
The neighbors provided for comparison are not natural alternatives for the same investor profile. Willacy County at a $169,393 median and a 42 overall score, Shackelford County at $148,074 with a 44, Hardeman County at $62,124 with a 45, Bandera County at $329,463 with a 44, and Real County at $273,282 with a 38 are geographically and economically distinct from Denton. Hardeman and Shackelford are rural Texas markets with entry prices a fraction of Denton's, and their higher overall scores reflect better cash-flow math at those price points, not necessarily better economic depth or liquidity. An investor choosing between Denton and those alternatives is making a fundamentally different bet: Denton offers metro adjacency, population scale at nearly 915,000 residents, and liquidity; the rural alternatives offer lower entry costs with commensurately smaller tenant pools and slower exit markets. Choose Denton over those neighbors only if the investment thesis explicitly requires DFW metro exposure, a larger tenant base, or a path to appreciation tied to suburban sprawl, and only after stress-testing the negative carry against a realistic hold period and exit price.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $324,315 | -$613/mo | 4.0% | -9.9% |
Median typical MLS deal | $432,421 | -$1,180/mo | 3.0% | -14.2% |
125% of median newer / premium | $540,526 | -$1,746/mo | 2.4% | -16.9% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 4.64% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on -2.9% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Complete rent data available
Challenges
- -Below-average rent-to-price ratio (4.64%)
- -Declining home values (-2.9% YoY)
- -Negative cash flow at typical financing (-$1,180/mo)
- -Negative leverage (cap rate 3.0% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
- −You expect appreciation to carry the deal, but prices have declined year over year
- −You rely on FHA-style financing: prices are stretched relative to local incomes
Compare to Nearby Counties
Section 8 in Denton County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Denton County in Texas scores 41/100, ranking #743 of 1,000 US counties (top 95%). At 20% down and current rates, a median-priced rental loses about $1180/month; the 4.64% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.
Related markets
Cheaper alternatives to Denton
Head-to-head comparisons
Average rent by city in Denton County
- Average rent in Denton$1,469/mo
- Average rent in Carrollton$1,720/mo
Typical asking rent across each city's ZIP codes (Zillow Observed Rent Index). Open a city for rent by ZIP and bedroom count.