Franklin County
Market Snapshot
Franklin market analysis
Franklin County, Texas sits at a median home price of $325,315 with home prices up just 0.9% year-over-year, a pace that signals price stability rather than momentum. The data does not include a median rent figure or cap rate for this county, which means any yield calculation requires your own rent survey before committing capital. What the data does tell you is that the cash flow score is 0 and the cap rate field returns zero, suggesting the tool could not derive a reliable spread at current prices and the prevailing 6.85% financing rate. The appreciation score of 59 out of 100 is modest, and the affordability index of 60 is middling. Taken together, Franklin lands at the 42nd national percentile across 1,000 counties and 85th out of 243 Texas counties, a below-median position on both cuts. This is not a market where the numbers jump off the page in either direction.
Given a cash flow score of 0 and no derivable cap rate from the provided data, a pure cash-flow buyer has no quantitative basis to underwrite this market without doing primary rent research. The appreciation score of 59 suggests modest upside potential, not a high-conviction appreciation play. The profile that fits best, if any, is the patient buy-and-hold investor who can source off-market deals below the $325,315 median, push rents against their own comps, and wait for gradual price appreciation in a low-liquidity, small-county environment. Value-add operators could find opportunity here precisely because the market is thinly traded and a population of only 10,445 means institutional competition is essentially nonexistent, but thin liquidity cuts both ways on the exit.
No economic anchor data was provided for Franklin County, so employer-level analysis is not possible here. What the population figure of 10,445 does tell you is that this is a small rural county with a narrow tenant base. Demand is driven by a limited local labor pool, and any single employer contraction or population outmigration would move vacancy materially. Investors used to metro submarkets with diversified demand should price that concentration risk into their hold-period assumptions.
The tax and insurance carry in Franklin County deserves close attention. At Texas's state-average effective property tax rate of 1.8%, which is flagged as high and is a state-average estimate with actual county and township rates potentially differing, annual property taxes on a $325,315 purchase come to roughly $5,856. Add the estimated annual insurance of $1,627 and you are looking at $624 per month in combined tax and insurance before you pay a dollar of principal, interest, or maintenance. At 6.85% on an 80% LTV loan, that $624 monthly tax-and-insurance figure alone represents a meaningful portion of what rents in small Texas markets typically cover. The 1.8% rate needs its own line on your underwrite, and if county-level rates run above the state average, as they frequently do in Texas, the carry cost picture gets worse. Texas has no state income tax, which is the well-known offset, but on a rental property that benefit flows to the investor's personal return, not the property's operating income.
The concentration risk here is the central concern. A population of 10,445 in a rural Texas county means a narrow, potentially non-diversifying tenant pool. If the local economy softens, there is no metro absorption to backstop demand. Regulatory risk is not flagged in the data, and no vacancy or demographic trend figures are provided, so no additional claims can be made on those fronts.
Among the neighbors provided, Hutchinson County at $114,329 median and Duval County at $75,098 median offer dramatically lower entry points with the same overall scores of 58 and 55, respectively. If cash flow is the priority, a $75,000 purchase in Duval County or a $114,000 purchase in Hutchinson County requires a far smaller rent to generate a workable yield than Franklin's $325,315 does, especially against Texas's 1.8% tax rate. Victoria County at $211,088 median and a documented rent-to-price ratio of 6.4% (monthly rent of $1,124) offers actual rent data that Franklin lacks, and at a lower price point with a comparable overall score of 58, it is the more transparent underwrite right now. Robertson County at $259,047 and Hamilton County at $260,560 also come in roughly $65,000 cheaper than Franklin with equivalent scores. An investor should choose Franklin County over these neighbors only if they have specific local knowledge, an off-market acquisition below the median, or a compelling value-add thesis that the numbers alone do not currently support.
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Score Breakdown
Rent data not available for cash flow calculation.
Based on 0.9% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
No significant strengths identified based on current data.
Challenges
- -Negative leverage (cap rate 0.0% < mortgage rate 6.9%)
- -Limited rent data (estimates used)
Economic Indicators
Who this market fits
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
Section 8 in Franklin County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Franklin County in Texas scores 57/100, ranking #451 of 1,000 US counties (top 58%). At 20% down and current rates, a median-priced rental roughly breaks even on cash flow. The deal works on appreciation or with better terms, not on month-one cash flow.
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Frequently asked questions
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