McLennan market analysis
McLennan County's gross rent-to-price ratio of 6.6% sits in the lower-middle range for Texas, and the market-level cap rate of 4.29% confirms this is not a cash-flow-first market. At a $257,622 median purchase price and $1,416 monthly rent, the math is tight before financing enters the picture. Once you layer in a 20% down payment, a 6.85% rate, and estimated expenses of $496 per month, the model produces negative $430 monthly cash flow and a cash-on-cash return of -8.71%. Year-over-year home price appreciation of 0.44% offers no near-term offset. The overall score of 61 out of 100, with cash flow at 66 and appreciation at 54, describes a market caught between two strategies without fully delivering either, though its affordability index of 75 keeps entry costs manageable relative to national benchmarks.
Given those figures, McLennan County is not a fit for the investor who needs day-one positive cash flow at conventional leverage. The cash-flow score of 66 is the highest-rated dimension here, but a projected -$430 monthly on a median-priced asset means the numbers require either a below-market acquisition, additional units, or a value-add play that pushes rents above the $1,416 median. A value-add operator buying distressed stock at a meaningful discount to the $257,622 median has the most credible path to a workable yield. An appreciation buyer will find the 0.44% price growth underwhelming unless they hold a multi-year thesis tied to population growth or institutional anchor expansion. The affordability score of 75 and a stability score of 50 suggest the county can absorb tenants priced out of larger Texas metros, but that demand channel alone does not close the cash-flow gap at current prices and rates.
Baylor University is the dominant economic anchor in Waco, the county seat, with roughly 20,000 students and a significant staff and faculty payroll providing a durable base of rental demand. The university creates a consistent pool of tenants, though student-heavy submarkets carry their own management profile, including seasonal turnover and higher wear on units. Beyond Baylor, the county benefits from healthcare, manufacturing, and government employment in Waco. Employers of that type typically produce the stable, multi-year tenants that sustain occupancy in a buy-and-hold strategy, and they reduce the concentration risk that comes with leaning entirely on university-adjacent rentals.
The tax and insurance burden in McLennan County deserves serious underwriting attention. Using the Tax Foundation's 2024 state-average effective property tax rate of 1.80%, a $257,622 property carries an estimated annual tax bill of $4,637, or approximately $386 per month. Add estimated annual insurance of $1,288, which reflects Texas's elevated wind and hail exposure, and the combined monthly tax-and-insurance load is $494. That number nearly matches the mortgage principal component and is a real line item that can determine whether a deal pencils. At 1.80%, this rate is high enough to deserve its own line on your underwrite, and it is worth confirming the specific McLennan County rate before closing, since county and township assessments can diverge materially from the state average. This data uses a state-average estimate and actual rates may differ.
The stability score of 50 is the dimension to watch. It ranks below cash flow and affordability, suggesting the county carries demographic or economic concentration risks that a spreadsheet does not fully capture. McLennan's population of 261,090 is large enough to support liquidity in the resale market, but the economy's reliance on a university and regional healthcare creates cyclical exposure if enrollment trends or hospital consolidation patterns shift. Investors should also keep Texas's landlord-friendly regulatory environment in the positive column: the state imposes no personal income tax and has historically maintained flexible eviction timelines, though local ordinances can introduce variation.
Against its neighbors, McLennan County's 6.6% rent-to-price ratio compares unfavorably to Bowie County's 8.1% at a median price of $187,245. Bowie produces more rent per dollar deployed, and its lower entry point reduces the absolute tax and insurance carry. Matagorda County, with an overall score of 64, scores higher than McLennan overall, though its 5.4% rent-to-price ratio is weaker. Victoria County's 6.4% ratio and $211,088 median make it a marginal laggard on both fronts. Hamilton County matches McLennan's price point at $260,560 but lacks rent data in this dataset. If pure cash-flow mechanics drive your allocation and you have flexibility on market location, Bowie County's combination of lower price and higher rent ratio warrants a direct comparison before committing to McLennan. McLennan makes more sense than Bowie when the investor specifically wants Waco's university-driven rental demand, greater population scale for resale liquidity, or a more developed value-add deal pipeline in a secondary Texas city.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $193,216 | -$92/mo | 5.7% | -2.5% |
Median typical MLS deal | $257,622 | -$430/mo | 4.3% | -8.7% |
125% of median newer / premium | $322,027 | -$768/mo | 3.4% | -12.4% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
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Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 6.60% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 0.4% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Affordable relative to local incomes
- +Complete rent data available
Challenges
- -Negative cash flow at typical financing (-$430/mo)
- -Negative leverage (cap rate 4.3% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
Section 8 in McLennan County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
McLennan County in Texas scores 61/100, ranking #344 of 1,000 US counties (top 44%). At 20% down and current rates, a median-priced rental loses about $430/month; the 6.60% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.
Related markets
Markets like McLennan with stronger cash flow
Cheaper alternatives to McLennan
Head-to-head comparisons
Average rent by city in McLennan County
- Average rent in Waco$1,379/mo
Typical asking rent across each city's ZIP codes (Zillow Observed Rent Index). Open a city for rent by ZIP and bedroom count.