Rich market analysis
Rich County, Utah sits at a median home price of $578,085 with 7.25% year-over-year appreciation, yet the investment estimate data shows a cap rate of zero and cash-on-cash return of zero. That's not a data error; it reflects the reality that rental income in a county of 2,543 people cannot service a mortgage at 6.85% on a $578,085 asset at any rational rent-to-price ratio. The appreciation score of 93 out of 100 tells you exactly what this market is: a price-growth story, not a yield story. The cash-flow score is literally 0. The affordability index of 18 out of 100 confirms that local incomes, with a median of $69,250, are running far behind asset prices. Buyers here are not buying earnings; they are buying land value appreciation and, likely, some component of recreational or trophy-property demand.
This market suits exactly one investor profile: a long-horizon appreciation buyer who can carry the asset without meaningful rental income, or an owner-occupant/second-home buyer who treats any rental revenue as a partial offset rather than a return. It does not suit a cash-flow buyer, a value-add operator, or anyone underwriting to a yield target. The numbers make that unambiguous. At $578,085, you would need rent somewhere north of $4,000 to $4,500 per month just to approach a 1% rent-to-price ratio, and a county with 2,543 residents and a median household income of $69,250 is not generating that rental demand from local tenants. If you need the property to pay for itself from day one, Rich County is the wrong address.
The county's economic context matters here precisely because of what it lacks: no economicAnchors data is provided, and the population of 2,543 places this firmly in the micro-rural category. Rental demand in markets this small is thin and lumpy. A single employer closing or a single demographic shift can move vacancy rates meaningfully in a county where the entire renter pool might be measured in the low hundreds of households. The 7.25% appreciation rate is compelling on paper, but in a market this thinly traded, price changes can reflect a handful of transactions rather than broad demand, and liquidity risk on exit is real.
On the carry-cost side, the tax and insurance picture is a genuine tailwind. Utah's state-average effective property tax rate of 0.63% is flagged as low, and on a $578,085 purchase that works out to $3,642 annually in property tax and $1,098 in insurance, for a combined monthly tax-and-insurance figure of $395. Bear in mind this is a state-average estimate and actual Rich County or township rates may differ, so verify at the county assessor before closing. Still, $395 per month in T&I on a nearly $580,000 asset is materially better than what you'd face in Illinois, New Jersey, or Texas at comparable price points. If you are carrying this property as a second home or low-occupancy short-term rental, the low tax rate reduces your annual bleed compared to high-tax states.
The primary risks here are concentration, liquidity, and demand depth. A 2,543-person county means the buyer pool on exit is narrow and largely dependent on discretionary buyers, not owner-occupant families relocating for work. If the recreational or second-home demand that appears to be driving prices softens, whether from interest rate sensitivity, shifts in remote-work patterns, or broader consumer spending pressure, the market has no employment base to cushion it. There is no data here on vacancy or regulation, so those risks are not quantified, but the structural thinness of the market is itself the risk.
Compared to its neighbors, Rich County is the outlier in every direction. Uintah County prices at $344,790 with a rent-to-price ratio of 5.04% and an overall score of 58. Sevier County prices at $322,742 with a 5.39% rent-to-price ratio and a score of 61. Daggett County comes in at $337,573 with a score of 63. Duchesne and Sanpete counties score 63 and 62 respectively at price points in the $370,000 to $385,000 range. Every neighboring county offers a lower purchase price and, where rent data is available, a meaningfully higher rent-to-price ratio. If your mandate is yield, you should be underwriting Sevier or Uintah, not Rich. The only reason to choose Rich County over any of these neighbors is if you specifically want maximum price appreciation exposure, you can absorb negative or near-zero cash flow during the hold, and you have a credible thesis for why land values in a 2,500-person Utah county will continue compounding at 7%-plus annually. That is a speculative position, not an income investment, and you should size it accordingly.
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Score Breakdown
Rent data not available for cash flow calculation.
Based on 7.2% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Price-to-income ratio of 8.3x. Lower ratios indicate more affordable markets.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Strong price appreciation (+7.2% YoY)
Challenges
- -Negative leverage (cap rate 0.0% < mortgage rate 6.9%)
- -High price-to-income ratio makes financing challenging
- -Limited rent data (estimates used)
Economic Indicators
Who this market fits
- +Appreciation buyers: YoY growth is meaningfully above the long-run average
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
- −You rely on FHA-style financing: prices are stretched relative to local incomes
Compare to Nearby Counties
The Bottom Line
Rich County in Utah scores 58/100, ranking #426 of 1,000 US counties (top 54%). At 20% down and current rates, a median-priced rental roughly breaks even on cash flow. The deal works on appreciation or with better terms, not on month-one cash flow.