Franklin market analysis
Franklin County sits at a 3.19% cap rate and a rent-to-price ratio of 0.049, which places it firmly in the middle of Washington's buy-and-hold spectrum, closer to appreciation territory than cash-flow territory, but not strongly committed to either. At a $416,391 median purchase price and $1,705 median monthly rent, the numbers simply don't support leveraged cash flow at current financing costs. Running a conventional 20% down ($83,278) at 6.85%, the modeled mortgage payment hits $2,183 per month. Add $597 in estimated operating expenses and the underwrite produces negative $1,075 in monthly cash flow and a cash-on-cash return of -13.47%. Home price appreciation came in at 0.43% year-over-year, so there is no near-term price growth story compensating for the carry deficit. The affordability index of 41 signals that renters are stretched too, which limits how aggressively rents can be pushed. Franklin scores 47 overall, 44 on cash flow, and 54 on appreciation, landing in the bottom fifth nationally at the 17th percentile across 1,000 counties. This is not a market where the current numbers favor a buy-and-hold investor without a meaningful equity discount or future rent growth thesis.
The investor profile this market could serve is narrow. A true cash-flow buyer has almost no path here at market prices and standard leverage. An appreciation buyer faces 0.43% trailing growth, which does not justify the negative carry of roughly $1,075 per month unless they have a well-supported 5-to-7 year thesis for income or population expansion. The realistic candidate is a value-add operator who can acquire below the $416,391 median, force equity through renovation, and either refi at a lower basis or sell into a thin resale market. Alternatively, an all-cash or low-leverage buyer willing to accept a 3.19% stabilized cap rate as a bond-like hold might find Franklin acceptable if they weight stability, but the stability score of 50 does not especially support that framing either. None of these profiles are especially attractive relative to what the numbers show today.
No economic anchors or employer data were provided for Franklin County, so it would be speculative to characterize the local employment base here. What the demographic data does surface is a county of 96,692 people, a population size that represents a secondary market with limited tenant pool depth. That scale creates concentration risk: a single large employer contraction or a slowdown in regional population in-migration would have a proportionally larger effect on vacancy and rent levels than it would in a larger metro county.
The monthly tax and insurance figure of $413 is already embedded in the $597 estimated expenses, and at a state-average effective rate of 0.98% it carries a "normal" flag. That rate is close enough to neutral that it neither meaningfully helps nor hurts the underwrite. The standard caveat applies: 0.98% is a state-average estimate from Tax Foundation 2024 data, and actual Franklin County or township-level rates may differ. It is worth pulling the county assessor's figure on a specific parcel before finalizing your model, but this is not a state where the property tax line should trigger a reunderwrite on its own the way it might in Illinois or Texas.
The comparison to neighboring counties clarifies where Franklin actually sits on price and rent efficiency. Grays Harbor County is the standout outlier among the five neighbors, with a median home price of $315,708, median rent of $1,468, and a rent-to-price ratio of 0.0558, the highest in the group and materially above Franklin's 0.049. Grays Harbor also carries a slightly higher overall score of 48 versus Franklin's 47. If raw rent yield is the objective, Grays Harbor wins on the numbers. Benton County, Franklin's closest geographic neighbor in eastern Washington, prices at $441,035 with a rent-to-price ratio of 0.0475 and an overall score of 48, slightly better than Franklin on both metrics despite the higher price point. Thurston and Kitsap are larger, more expensive markets at $519K and $565K respectively, with ratios of 0.047 and 0.043, meaning worse yield efficiency than Franklin at significantly higher capital requirements. Skagit tops the price range at $570,386, a 0.043 ratio, and the lowest overall score of the group at 45. Franklin is not the worst option in this set, but it is not the best either. An investor choosing Franklin over Grays Harbor needs a specific reason beyond yield: perhaps Franklin's population base, specific submarket dynamics, or proximity to known employers. On the numbers alone, Grays Harbor offers a better rent-to-price entry point at a lower price with a comparable overall score.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $312,293 | -$529/mo | 4.3% | -8.8% |
Median typical MLS deal | $416,391 | -$1,075/mo | 3.2% | -13.5% |
125% of median newer / premium | $520,488 | -$1,621/mo | 2.5% | -16.3% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 4.91% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 0.4% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Complete rent data available
Challenges
- -Below-average rent-to-price ratio (4.91%)
- -Negative cash flow at typical financing (-$1,075/mo)
- -Negative leverage (cap rate 3.2% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
Section 8 in Franklin County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Franklin County in Washington scores 47/100, ranking #652 of 1,000 US counties (top 83%). At 20% down and current rates, a median-priced rental loses about $1075/month; the 4.91% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.