Deep-dive analysis
Pierce market analysis
Pierce County prices its rental product at a gross rent multiplier that leaves little room for error. At a median home price of $559,277 and median rent of $1,955, the rent-to-price ratio comes in at 0.042%, well below the 0.08-0.10% threshold most cash-flow underwriters require before a deal pencils. The resulting cap rate of 2.73% tells the same story: you are paying a premium for an asset whose income yield is thin relative to your cost of capital at 6.85%. The model spits out a monthly cash flow of negative $1,661 on a 20% down payment, translating to a cash-on-cash return of -15.5%. Year-over-year home price appreciation of just 0.2% means you are not even getting compensated on the appreciation side right now. Pierce scores 33 on cash flow and 52 on appreciation on a 100-point scale, placing it squarely in the middle of the appreciation spectrum while generating real carrying losses today. Its national percentile rank of 3 out of 1,000 counties underscores how unfavorable the current entry math is.
The negative cash-on-cash return of -15.5% rules out this market for any investor whose strategy depends on income covering debt service. A pure appreciation buyer with patient capital and the ability to carry a $1,661 monthly deficit could find a case here, but the 0.2% trailing appreciation rate offers little conviction that the thesis is in motion. The investor profile with the clearest rationale is a long-horizon hold buyer who believes the Puget Sound spillover dynamic continues to price workers out of King County and into Pierce, accepting near-term subsidized carry in exchange for longer-run price recovery. A value-add operator looking to force equity through renovation faces the same fundamental math: rents at $1,955 median cannot be renovated into positive territory at a $559,277 basis without a substantial discount to that median price on acquisition.
Monthly tax and insurance on a median-priced purchase run $555 combined, based on Washington's state-average effective property tax rate of 0.98% and an insurance rate of 0.21%, producing annual costs of $5,481 and $1,174 respectively. The 0.98% rate is flagged as normal rather than a headwind, and it is not the primary drag on this deal. The problem is the mortgage at $2,932 per month, not the carry cost structure. That said, the $555 monthly tax-and-insurance load is not trivial when rent is $1,955 and the mortgage already exceeds rent by nearly $1,000. As always, the 0.98% figure is a state-average estimate; actual Pierce County and township-level rates may differ, and your underwrite should source the parcel-level assessed rate before closing.
Pierce County's affordability index of 20 out of 100 is the most important risk signal in the data set. When only a narrow slice of the local population can afford to buy, ownership demand is structurally constrained and rental demand should theoretically be supported, but that same affordability ceiling limits how much rent can grow before tenants are priced out entirely. With a population of 918,993, the county is large enough to avoid the tenant-concentration risk that plagues smaller single-employer markets, and the stability score of 50 suggests a reasonably diversified demand base. However, the overall score of 39 and a state rank of 30 out of 39 counties means Pierce competes poorly against most of its Washington peers on combined investment merit.
Comparing Pierce to its neighbors clarifies where it stands. Klickitat County carries a rent-to-price ratio of 0.044% at a median price of $455,628, a higher ratio and a lower entry price, with an overall score of 41 versus Pierce's 39. That combination makes Klickitat a better starting point for an investor chasing relative yield, assuming the smaller market's liquidity and tenant pool are acceptable. Whatcom and Chelan both score 40, Whatcom at a ratio of 0.040% and Chelan at 0.040%, neither dramatically different from Pierce but both slightly less expensive on an absolute basis. Snohomish County is the most expensive neighbor at $739,453 median with a ratio of only 0.035%, making it the worst cash-flow profile in the peer group, though it sits closer to King County's economic core. Island County matches Pierce's overall score of 39 at a higher median price of $623,534 and a lower ratio of 0.039%, so there is no reason to prefer Island over Pierce on the numbers. Pierce makes more sense than Island or Snohomish on pure entry math, and it offers more liquidity than Klickitat given its population of nearly 920,000. If the investment thesis is Puget Sound-adjacent appreciation with manageable carrying costs relative to peers, Pierce is defensible, but an investor who can accept a smaller market should look at Klickitat's numbers first.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $419,457 | -$928/mo | 3.6% | -11.5% |
Median typical MLS deal | $559,277 | -$1,661/mo | 2.7% | -15.5% |
125% of median newer / premium | $699,096 | -$2,394/mo | 2.2% | -17.9% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 4.19% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 0.2% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Complete rent data available
Challenges
- -Below-average rent-to-price ratio (4.19%)
- -Negative cash flow at typical financing (-$1,661/mo)
- -Negative leverage (cap rate 2.7% < mortgage rate 6.9%)
- -High price-to-income ratio makes financing challenging
Economic Indicators
Who this market fits
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
- −You rely on FHA-style financing: prices are stretched relative to local incomes
- −You want a market with broad institutional consensus on fundamentals
Compare to Nearby Counties
Section 8 in Pierce County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Pierce County in Washington scores 39/100, ranking #757 of 1,000 US counties (top 97%). At 20% down and current rates, a median-priced rental loses about $1661/month; the 4.19% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.
Related markets
Markets like Pierce with stronger cash flow
Cheaper alternatives to Pierce
Head-to-head comparisons
Average rent by city in Pierce County
- Average rent in Tacoma$1,879/mo
- Average rent in Puyallup$2,236/mo
Typical asking rent across each city's ZIP codes (Zillow Observed Rent Index). Open a city for rent by ZIP and bedroom count.