Imperial County

CaliforniaPopulation: 179,578
59
/100
Hold
#402 of 1,000 counties
#4 in California (58 counties)
Analysis by RentalCalcs ResearchIndependent data + algorithm-driven scoring
Updated August 31, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$385,952
Median Home Price
68% above national median
$1,682/mo
Median Rent
16% above national median
5.23%
Rent-to-Price Ratio
Top 69% nationally
-$930
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Scenario comparison

Same $1,682/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$289,464-$424/mo4.5%-7.6%
Median
typical MLS deal
$385,952-$930/mo3.4%-12.6%
125% of median
newer / premium
$482,441-$1,436/mo2.7%-15.5%

Price History

Median Home Price

Median Rent

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$385,952
Down Payment (20%)$77,190
Loan Amount$308,762
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$1,682
Monthly P&I-$2,023
Est. Expenses (35%)-$589
Net Cash Flow-$930/mo
3.4%
Cap Rate (all cash)
-12.6%
Cash-on-Cash Return
5.23%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 3.4% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

Score Breakdown

Overall Investment Score
59/100
59
Cash Flow(30%)
48/100

Based on 5.23% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
88/100

Based on 5.8% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
47/100

Based on price relative to estimated local incomes.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Strong price appreciation (+5.8% YoY)
  • +Complete rent data available

Challenges

  • -Below-average rent-to-price ratio (5.23%)
  • -Negative cash flow at typical financing (-$930/mo)
  • -Negative leverage (cap rate 3.4% < mortgage rate 6.9%)

Economic Indicators

Population
179,578
Median Income
Data pending
Unemployment Rate
Data pending
Price-to-Income
Data pending

Who this market fits

Best for
  • +Appreciation buyers: YoY growth is meaningfully above the long-run average
  • +Patient holders willing to accept negative carry for equity gains
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
Skip if
  • You need positive cash flow on day one at typical leverage
  • You can't tolerate negative leverage (cap rate below mortgage rate today)

Compare to Nearby Counties

CountyVerdict
CurrentImperialCA
59$385,952$1,6825.23%Hold
KingsCA
59$354,148$1,7575.95%HoldView
MaderaCA
57$416,542$2,2646.52%HoldView
TulareCA
55$353,817$1,7575.96%HoldView
FresnoCA
52$399,477$2,0346.11%HoldView
KernCA
52$357,338$1,7825.98%HoldView

The Bottom Line

HoldImperial is a neutral market. Consider house hacking or targeting below-market deals.

Imperial County in California scores 59/100, ranking #402 of 1,000 US counties (top 51%). At 20% down and current rates, a median-priced rental loses about $930/month; the 5.23% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-930/mo
Cap Rate
3.4%
Cash-on-Cash
-12.6%

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