Brevard market analysis
Brevard County sits at a 6.61% gross rent-to-price ratio on a $342,346 median home price with $1,887 median monthly rent. At a 4.3% cap rate, this market lands in the lower-middle tier of Florida cash flow, not the deep-yield territory where serious cash-flow operators want to be, but not pure appreciation speculation either. The cash-flow score of 66 is the standout in Brevard's scorecard; appreciation comes in at 48, with home prices actually off 0.45% year-over-year. The model underwrite at 6.85% financing produces negative $568 per month cash flow and a negative 8.66% cash-on-cash return, which is a real number to sit with. This is a market that pencils better for all-cash or low-leverage buyers than for 80% LTV investors running conventional debt at current rates.
The investor profile that fits Brevard most cleanly is the moderate cash-flow buyer who can bring either a larger down payment or a lower purchase basis than the median, reducing the mortgage drag that creates that negative monthly figure. A value-add operator buying below median and lifting rents toward or above the $1,887 market rate has a credible path to positive cash flow, especially if they can compress the purchase price 10-15% below market. Pure appreciation buyers will struggle to make a case here: a 0.45% price decline, a 48 appreciation score, and a national percentile rank of 39 out of 1,000 counties do not support a thesis built on price growth. The affordability index of 57 suggests the market is not dramatically overpriced, which is more relevant to downside risk management than to upside capture.
Brevard's economic backbone is one of the more distinctive in Florida. The Space Coast identity is real and consequential for rental demand: the concentration of aerospace and defense employment at Kennedy Space Center and Cape Canaveral, along with the secondary ecosystem of contractors, engineers, and technical workers those operations support, creates a tenant base that is higher-income, more stable, and more likely to stay for multi-year tenures than a purely service-economy market. That employer profile also makes Brevard less sensitive to hospitality or retail cycle downturns than many Florida coastal counties. The economyNote in the data flags this explicitly as a driver of rental demand and job stability, and it is the most compelling single argument for investing here over markets with similar or better cap rates but thinner economic anchors.
The tax and insurance picture in Brevard deserves a line on your underwrite. Combined monthly taxes and insurance total $445, based on a 0.89% state-average effective property tax rate and a 0.67% insurance rate, with the honest caveat that these are state-average estimates and the actual county or township rate may differ. The insurance figure alone, $2,294 annually, reflects Florida's persistently elevated coastal property insurance costs, and investors underwriting from national averages will be caught short. The property tax rate is flagged as normal, not a particular headache in either direction, but $3,047 in annual taxes plus $2,294 in insurance is $445 per month before you touch mortgage, maintenance, management, or vacancy. At the model's $660 estimated monthly expense figure plus $1,795 mortgage, the total outlay against $1,887 rent explains the negative cash flow quickly.
The primary risk to flag in Brevard is concentration. An employment base tied significantly to federal aerospace contracts and the fortunes of a few large contractors means that budget cycles in Washington or a slowdown in commercial space activity could hit local employment and rental demand harder than a diversified metro. The population of 610,723 is substantial enough to buffer smaller fluctuations, but this is not a market where the demand base is insulated by sheer economic diversity. On the regulatory side, Florida remains a landlord-favorable state broadly, though coastal properties carry their own exposure through insurance availability and hurricane zone requirements that affect both operating costs and financing options.
Against its comparison set, Brevard holds up reasonably on yield but loses ground on price competitiveness. Putnam County at $210,747 median and a 7.79% rent-to-price ratio is the clearest cash-flow alternative in this group, delivering better yield with a lower entry point, though its smaller economic base and overall score of 57 versus Brevard's 56 reflect more limited demand depth. Escambia County at $273,928 and a 6.99% ratio splits the difference between yield and price. Clay County at $331,840 is the closest comp by price, but it posts only a 6.60% ratio and a 55 overall score, making it a weaker choice than Brevard at roughly similar capital outlay. The investor who chooses Brevard over this neighbor set is paying for the Space Coast employment anchor and the tenant quality that comes with it, accepting a lower gross yield in exchange for what should be lower vacancy risk and a more durable demand base. That trade makes sense if you are buying below median or operating without heavy leverage. It is harder to justify at 80% LTV on a median-priced asset.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $256,759 | -$119/mo | 5.7% | -2.4% |
Median typical MLS deal | $342,346 | -$568/mo | 4.3% | -8.7% |
125% of median newer / premium | $427,932 | -$1,016/mo | 3.4% | -12.4% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 6.61% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on -0.4% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Complete rent data available
Challenges
- -Declining home values (-0.4% YoY)
- -Negative cash flow at typical financing (-$568/mo)
- -Negative leverage (cap rate 4.3% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
- −You expect appreciation to carry the deal, but prices have declined year over year
Compare to Nearby Counties
Section 8 in Brevard County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Brevard County in Florida scores 56/100, ranking #479 of 1,000 US counties (top 61%). At 20% down and current rates, a median-priced rental loses about $568/month; the 6.61% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.
Related markets
Markets like Brevard with stronger cash flow
Cheaper alternatives to Brevard
Head-to-head comparisons
Average rent by city in Brevard County
- Average rent in Melbourne$1,839/mo
- Average rent in Palm Bay$1,925/mo
- Average rent in Cocoa$1,801/mo
Typical asking rent across each city's ZIP codes (Zillow Observed Rent Index). Open a city for rent by ZIP and bedroom count.