La Salle market analysis
La Salle County sits at a 7.20% gross rent-to-price ratio with a 4.68% cap rate on the model underwrite, putting it squarely in the middle of the cash-flow versus appreciation spectrum, though leaning toward appreciation given its 87 appreciation score against a 72 cash-flow score. Home prices grew 5.4% year-over-year to a median of $194,863, which keeps the affordability index at 88, meaning purchase prices are still accessible relative to income. The cap rate of 4.68% is serviceable but not compelling on its own, and the modeled cash-on-cash return of -6.99% tells you the honest story at a 20% down payment and 6.85% financing: at current rates, this market does not pencil for a leveraged cash-flow buyer without some form of value-add, a below-market acquisition, or a lower cost basis.
That -$261 monthly cash flow deficit, before any vacancy or capex beyond the $409 in estimated expenses, is the number that defines who should be underwriting here. A cash-heavy appreciation buyer who can put more equity into the deal, compress the debt service, and ride the 5.4% annual price growth is better positioned than someone seeking immediate yield. The 91st national percentile ranking and a top-44 finish among 102 Illinois counties suggest the market's overall profile is genuinely competitive, but the cash-flow buyer specifically should be targeting deals at or below $160,000 to get the rent-to-price math to work. A value-add operator who can buy distressed assets under that threshold and close the gap between the $1,169 median rent and carrying costs has a clearer path than a buyer paying close to median ask.
The economic context for La Salle County centers on a mix of industrial, agricultural, and regional service employment that has historically anchored the Illinois River valley communities of Ottawa and Peru. The county's population of 109,495 is substantial enough to support consistent rental demand without the concentration risk of a single-employer town, but the stability score of 50 is the lowest in the scorecard and deserves attention. A score at the midpoint of the scale suggests the employment base is not deteriorating but also is not generating the kind of population or wage growth that would push rents materially higher in the near term, which matters when you are already running negative on a leveraged basis.
The carry cost picture in La Salle is a real underwriting problem. Illinois's state-average effective property tax rate is 2.27%, which the data flags as very high, and it is not a rounding error on your pro forma. At $4,423 in annual property taxes on a $194,863 asset, combined with $526 in estimated annual insurance, you are looking at $412 per month in tax and insurance alone before a dollar of mortgage, management, maintenance, or vacancy. That $412 is nearly as large as the $409 in total estimated monthly expenses in the model, which suggests the expense line may be understated if you layer in realistic capex and management. The caveat here is real: 2.27% is a state-average estimate from Tax Foundation 2024 data, and Illinois has significant county-level and township-level variation, so you need to pull the actual assessed value and tax bill for any specific property before trusting this number. That said, treat 2.27% as your floor assumption, not your ceiling, and build your underwrite accordingly.
The primary risk in La Salle County is the combination of Illinois's structural fiscal environment and the county's middling stability score. Illinois property taxes are not trending down, and any legislative shift in state or local tax policy hits cash-flow math harder in a county already running negative on a leveraged basis. Population is 109,495, which is not a shrinking rural market, but it is also not growing at a rate that would justify aggressive appreciation assumptions beyond what the trailing 5.4% YoY data shows. Investors should be cautious about extrapolating that appreciation figure without understanding how much of it is rate-driven or general Midwest price normalization versus locally-driven demand.
Compared to its neighbors, La Salle offers a reasonable overall score of 74 but does not clearly dominate. Winnebago County, with a median home price of $195,413 and a slightly better rent-to-price ratio of 7.44% against La Salle's 7.20%, scores 75 overall and likely offers marginally better immediate yield at a comparable price point. Livingston and Shelby counties come in at lower median prices ($160,375 and $156,256 respectively) with 75 overall scores, meaning a buyer focused purely on getting the entry price low enough to make cash flow work should look hard at those alternatives first. Woodford County is pricier at $220,926 with a lower 72 overall score, making it the weakest case for a buy-and-hold rental strategy in this peer group. La Salle makes the most sense over its neighbors when you are specifically buying for appreciation and price growth trajectory, you can tolerate negative early-year cash flow while equity builds, and you have the operational discipline to pick acquisitions below the median rather than at it.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $146,147 | -$6/mo | 6.2% | -0.2% |
Median typical MLS deal | $194,863 | -$261/mo | 4.7% | -7.0% |
125% of median newer / premium | $243,579 | -$517/mo | 3.8% | -11.1% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 7.20% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 5.4% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Above-average rent-to-price ratio (7.20%)
- +Strong price appreciation (+5.4% YoY)
- +Affordable relative to local incomes
- +Complete rent data available
Challenges
- -Negative cash flow at typical financing (-$261/mo)
- -Negative leverage (cap rate 4.7% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +Appreciation buyers: YoY growth is meaningfully above the long-run average
- +Patient holders willing to accept negative carry for equity gains
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- +Value-add operators who can buy below median and force rent up
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
Section 8 in La Salle County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
La Salle County in Illinois scores 74/100, ranking #74 of 1,000 US counties (top 9%). At 20% down and current rates, a median-priced rental loses about $261/month; the 7.20% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.