Ontario market analysis
Ontario County sits at a gross rent-to-price ratio of 0.067, which translates to a 4.33% cap rate at the modeled purchase price of $323,653. That puts it squarely in appreciation territory rather than cash-flow territory. Running the numbers at 6.85% on a 20% down loan ($64,731 down, $1,697/month mortgage), with $630 in estimated operating expenses, the model shows a monthly cash shortfall of $528 and a cash-on-cash return of negative 8.51%. That is not a rounding error or a deal-specific quirk, it is a structural feature of buying at this price point with today's financing costs. The 5.76% year-over-year home price appreciation and an appreciation score of 88 out of 100 tell you where the market's return engine actually sits. Investors who need month-one cash flow will not find it here at market-rate financing.
The investor this market suits is someone who can either bring a larger down payment to reduce debt service, acquire below asking to improve basis, or hold through a rate environment that eventually loosens. An appreciation buyer with a 5-to-10-year horizon has a defensible thesis: prices grew 5.76% last year, the county ranks 208th nationally out of 1,000 counties tracked (73rd percentile overall), and it sits 17th in New York State out of 62 counties with an overall score of 67. The affordability index of 61 signals that the market is not cheap, but it is not priced to the moon either, which provides some cushion against demand destruction. A value-add operator who can push rents above the modeled $1,799 median or reduce acquisition cost below $323,653 changes the math meaningfully; every $20,000 off the purchase price improves cap rate by roughly 10-15 basis points and reduces debt service enough to close part of that $528 gap.
The tax and insurance burden is a real line item here, not a rounding consideration. At a state-average effective property tax rate of 1.72% (Tax Foundation 2024), annual property tax on the modeled asset comes to $5,567. Add $777 in annual insurance at a 0.24% rate, and you are looking at $529 per month in combined tax and insurance before you touch mortgage principal, interest, or any operating expense. That 1.72% rate is high enough to deserve its own line on your underwrite, and it materially explains why the cash-flow score of 67 does not translate into actual positive cash flow at current financing rates. Worth noting: 1.72% is a state-average estimate, and actual county and township rates in Ontario County may differ, so verify the specific parcel rate before closing.
Compared to its neighbors, Ontario County offers the highest median home price in the peer group at $323,653, but its rent-to-price ratio of 0.0667 is nearly identical to Monroe County (0.0668) and Cayuga County (0.0665). That means you are paying more in Ontario for roughly the same yield structure, which only makes sense if you are buying the appreciation story. Monroe County, home to Rochester, offers a $269,412 median price with a 0.0668 ratio, meaning a lower absolute capital outlay for essentially the same gross yield. If basis matters more than geography, Monroe is worth the comparison. Wayne County ($236,511, ratio 0.0611) and Cayuga County ($220,162, ratio 0.0665) are cheaper entry points, though Wayne's lower ratio means it actually yields less on a gross basis despite lower prices. Madison County ($246,228, ratio 0.0622) and Orleans County ($189,231, no rent data provided) round out the set, with Orleans offering the lowest price point among neighbors. Choose Ontario over its neighbors when the appreciation trajectory is the primary return driver, when you have a specific asset or sub-market within the county that underwrites better than the median, or when the Finger Lakes demand base, which draws consistent residential and tourism-adjacent rental interest, is part of your thesis. Choose Monroe if you want similar yield at a lower entry price, or Orleans if basis is everything and you are comfortable with thinner rental data.
The stability score of 50 out of 100 is the number that warrants the most caution. It is the lowest score in Ontario's profile and suggests the market carries meaningful volatility risk relative to other investment-grade counties. A buyer entering at a negative cash-on-cash position is already relying on appreciation and eventual rate relief, so layering stability uncertainty on top of that creates a scenario where two of your three assumptions have to break right simultaneously. Concentration in a single employer or sector, or exposure to demographic softness in a smaller upstate New York market, are legitimate risks to stress-test before committing capital, even if the specific drivers of that stability score are not detailed in the available data.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $242,739 | -$103/mo | 5.8% | -2.2% |
Median typical MLS deal | $323,653 | -$528/mo | 4.3% | -8.5% |
125% of median newer / premium | $404,566 | -$952/mo | 3.5% | -12.3% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 6.67% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 5.8% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Above-average rent-to-price ratio (6.67%)
- +Strong price appreciation (+5.8% YoY)
- +Complete rent data available
Challenges
- -Negative cash flow at typical financing (-$528/mo)
- -Negative leverage (cap rate 4.3% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +Appreciation buyers: YoY growth is meaningfully above the long-run average
- +Patient holders willing to accept negative carry for equity gains
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
Section 8 in Ontario County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Ontario County in New York scores 67/100, ranking #208 of 1,000 US counties (top 27%). At 20% down and current rates, a median-priced rental loses about $528/month; the 6.67% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.