Harnett County

North CarolinaPopulation: 134,718
62
/100
Hold
#316 of 1,000 counties
#19 in North Carolina (100 counties)
Analysis by RentalCalcs ResearchIndependent data + algorithm-driven scoring
Updated October 19, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$292,371
Median Home Price
28% above national median
$1,887/mo
Median Rent
30% above national median
7.75%
Rent-to-Price Ratio
Top 14% nationally
-$306
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Harnett market analysis

Harnett County posts a gross rent-to-price ratio of 7.75% and a cap rate of 5.04%, which places it firmly on the cash-flow side of the spectrum, at least at the gross level. The story gets more complicated once you run the full numbers. At a $292,371 purchase price, 20% down, and a 6.85% mortgage rate, the modeled monthly mortgage comes to $1,533. Add $660 in estimated operating expenses and you're at $2,193 in monthly carry against $1,887 in median rent, producing a negative cash flow of roughly $306 per month and a cash-on-cash return of -5.46%. The cap rate of 5.04% tells you the asset-level return is positive, but the debt service at today's rates is the problem, not the market itself. Year-over-year home price growth is essentially flat at 0.12%, so there is little near-term appreciation working in your favor to compensate.

That profile makes Harnett a market for a specific type of buyer, not a general-purpose one. A cash-flow buyer who can bring more equity to the table, buy below the median, or access seller financing has a real opportunity here: the 7.75% gross yield is one of the better ratios you'll find in North Carolina, and the affordability index of 67 means the rental tenant base is not under severe strain. An appreciation buyer, on the other hand, has little justification from the data, with a 51 appreciation score and near-zero price growth. The most natural fit may be a value-add operator who can acquire below the $292K median, force equity through renovation, and hit rents above the $1,887 median, improving both the cap rate and eventual exit price. The cash-flow score of 77 out of 100 confirms the yield structure is there; the challenge is purely on the financing cost side.

Harnett County sits adjacent to Fort Liberty (formerly Fort Bragg), one of the largest military installations in the world by population, which sits directly in neighboring Cumberland County but generates meaningful economic spillover into Harnett. Military communities historically produce stable, recurring rental demand from service members, contractors, and civilian employees who rotate through on predictable cycles. That kind of tenant base tends to support occupancy more consistently than markets dependent on a single private employer. The county's population of 134,718 is moderate in size, large enough to sustain a functioning rental market but not so large that institutional capital has priced out individual investors at scale.

On carry costs, the combined monthly tax and insurance figure comes to $273 per month, already baked into the $660 estimated expenses figure. The state-average effective property tax rate used here is 0.84%, which the Tax Foundation classifies as normal, and it lands in roughly the middle of the national range. This is not a property tax headache the way New Jersey or Illinois markets can be, but the honest caveat applies: this is a state-average estimate, and your actual rate will depend on the specific county and township where the property sits. At 0.28%, the insurance load is modest. Neither figure is a red flag, but neither is a meaningful tailwind either.

The primary risk here is the debt coverage gap at current rates. With cash-on-cash at -5.46% on a conventional 80% LTV loan, any unexpected vacancy or capital expenditure turns a modest negative into a more painful one. There is also modest concentration risk in that rental demand is meaningfully tied to the broader Fort Liberty ecosystem, which is a federal budget-dependent institution. Any structural reduction in base population would ripple through both Cumberland and Harnett rental markets simultaneously. Demographic risk is limited by what the data supports, though the 50 stability score is worth watching.

Against its neighbors, Harnett compares favorably on yield. Cumberland County, the closest comparable and the one most directly tied to Fort Liberty, shows a 7.50% gross yield on a median price of $227,591, which gives it a lower entry price but a slightly weaker rent-to-price ratio than Harnett's 7.75%. Davidson County comes in at 6.57% and Gaston County at 6.80%, both meaningfully lower on yield. Cherokee County sits at 7.11%. Harnett offers the highest gross yield of the group at the lowest overall score gap, making it the preferred choice for an investor specifically optimizing for cash-flow yield rather than price appreciation or market depth. Choose Harnett over Cumberland when you want a slightly higher yield and are comfortable being one county removed from the base. Choose Cumberland when the lower absolute price point and direct proximity to Fort Liberty matter more than squeezing an extra 25 basis points of gross yield.

Last analyzed October 19, 2026. Based on the latest available Zillow and Census data for Harnett County.

Scenario comparison

Same $1,887/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$219,278+$78/mo6.7%+1.9%
Median
typical MLS deal
$292,371-$306/mo5.0%-5.5%
125% of median
newer / premium
$365,464-$689/mo4.0%-9.8%

Price History

Median Home Price

Median Rent

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$292,371
Down Payment (20%)$58,474
Loan Amount$233,897
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$1,887
Monthly P&I-$1,533
Est. Expenses (35%)-$660
Net Cash Flow-$306/mo
5.0%
Cap Rate (all cash)
-5.5%
Cash-on-Cash Return
7.75%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 5.0% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

Score Breakdown

Overall Investment Score
62/100
62
Cash Flow(30%)
77/100

Based on 7.75% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
51/100

Based on 0.1% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
67/100

Based on price relative to estimated local incomes.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Above-average rent-to-price ratio (7.75%)
  • +Complete rent data available

Challenges

  • -Negative cash flow at typical financing (-$306/mo)
  • -Negative leverage (cap rate 5.0% < mortgage rate 6.9%)

Economic Indicators

Population
134,718
Median Income
—
Data pending
Unemployment Rate
—
Data pending
Price-to-Income
—
Data pending

Who this market fits

Best for
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
  • +Value-add operators who can buy below median and force rent up
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)

Compare to Nearby Counties

CountyVerdict
DavidsonNC
65$264,061$1,4466.57%BuyView
CurrentHarnettNC
62$292,371$1,8877.75%Buy
CherokeeNC
62$274,117$1,6257.11%BuyView
CumberlandNC
61$227,591$1,4227.50%BuyView
SurryNC
60$220,321Est. pending—BuyView
GastonNC
60$291,814$1,6536.80%BuyView

The Bottom Line

HoldHarnett scores well overall, but a typical leveraged buy-and-hold loses $306/mo at current rates. Consider house hacking, value-add, or all-cash; otherwise a worse score with positive cash flow may be the better deal.

Harnett County in North Carolina scores 62/100, ranking #316 of 1,000 US counties (top 40%). At 20% down and current rates, a median-priced rental loses about $306/month; the 7.75% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-306/mo
Cap Rate
5.0%
Cash-on-Cash
-5.5%

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Frequently asked questions

The average cap rate in Harnett County is 5.04%, based on the median home price of $292,371 and median rent of $1,887 per month. This cap rate reflects the county's moderate cash-flow potential for rental investors.

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