Grayson market analysis
Grayson County's numbers tell a clear story. At a median home price of $280,311 and median rent of $1,358, the gross rent-to-price ratio comes in at 0.58%, or roughly a 6.96x annual gross rent multiple. The model cap rate of 3.78% sits well below any threshold where unlevered returns start to make sense on a buy-and-hold with debt, and the cash-on-cash return at a 6.85% rate with 20% down is negative 10.91%, with estimated monthly cash flow at negative $586. That is not a rounding error or a financing quirk — that is a market where rents do not cover the cost of ownership at today's prices. The appreciation score of 27 out of 100, combined with a year-over-year price decline of 4.61%, makes the appreciation case equally thin. Grayson scores 50 overall, landing at the 23rd national percentile across 1,000 counties, and 143rd out of 243 Texas counties. The cash-flow score of 57 is the relative bright spot, which means the rent-to-price ratio is better than much of the country even if the absolute math still does not pencil at market financing.
This market does not suit a cash-flow buyer operating with conventional leverage at current rates. The negative $586 monthly shortfall on a $280,311 purchase is not a "manage expenses tighter" problem — it reflects a structural gap between rents and prices that requires either a material discount off market, a short-term-rental premium, or an all-cash purchase that brings effective cap rate closer to the 3.78% unlevered figure. A value-add operator who can acquire below $230,000 and push rents meaningfully above the $1,358 median stands the best chance of threading the needle. An appreciation buyer needs to explain why Grayson reverses a 4.61% price decline; absent a specific catalyst, the appreciation score of 27 does not support that thesis. The affordability index of 70 and a population of 137,008 suggest a mid-sized market with enough depth to absorb inventory, but affordability does not automatically translate to rental demand growth if local income growth is not keeping pace with rents.
Texas's lack of a state income tax is a frequently cited tailwind, but the property tax picture in Grayson County partially offsets that advantage. Using the state-average effective rate of 1.80%, a $280,311 home carries an estimated annual property tax of $5,046, and with insurance estimated at $1,402 per year, the combined monthly tax and insurance burden is $537. That figure alone consumes 40% of the $1,358 median rent before touching mortgage service or maintenance. At 1.80%, the state-average rate is high enough to deserve its own line on your underwrite, and it is worth confirming the actual Grayson County rate before closing since county and township assessments can deviate materially from the state average. Investors accustomed to markets with effective tax rates below 1.0% should recalibrate their expense models here.
The primary risk in Grayson is concentration in a mid-sized exurban county that sits between two major metro anchors, Dallas-Fort Worth to the south. Markets that draw value partly from commuter demand are exposed to any softening in hybrid or remote work arrangements that initially drove migration to more affordable exurban locations. The 4.61% year-over-year price decline suggests that dynamic may already be unwinding. The stability score of 50 implies no particular economic cushion. Without specific economic anchor data for this county, any further commentary on employer concentration or job base would be speculative.
Among the neighboring counties in the dataset, Grayson's $280,311 median price is roughly in line with Rains County at $284,463, which also scores 51 overall, one point above Grayson. Red River County at $161,421 and an overall score of 49 offers a lower entry point with a similar score, which could imply better rent-to-price ratios worth investigating for a cash-flow-focused buyer willing to accept a smaller and potentially less liquid market. Fayette County at $461,946 and an overall score of 50 is substantially more expensive for an identical score, making it difficult to justify on a relative-value basis. Calhoun County at $197,656 and a score of 50 may warrant a closer look for buyers prioritizing affordability; the lower price point at the same overall score could mean better cash-flow mechanics depending on local rents. Choose Grayson over its neighbors when you specifically want the population base and relative liquidity of a 137,000-person county and are acquiring below-median assets where the rent-to-price ratio is materially better than the county median suggests.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $210,233 | -$219/mo | 5.0% | -5.4% |
Median typical MLS deal | $280,311 | -$586/mo | 3.8% | -10.9% |
125% of median newer / premium | $350,389 | -$953/mo | 3.0% | -14.2% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 5.82% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on -4.6% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Affordable relative to local incomes
- +Complete rent data available
Challenges
- -Declining home values (-4.6% YoY)
- -Negative cash flow at typical financing (-$586/mo)
- -Negative leverage (cap rate 3.8% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
- −You expect appreciation to carry the deal, but prices have declined year over year
Compare to Nearby Counties
Section 8 in Grayson County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Grayson County in Texas scores 50/100, ranking #600 of 1,000 US counties (top 77%). At 20% down and current rates, a median-priced rental loses about $586/month; the 5.82% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.