Franklin City market analysis
Franklin City sits at a median home price of $237,094 with year-over-year appreciation of 2.93%, placing it firmly in appreciation-leaning territory rather than a cash-flow engine. The investment estimate data returns zeroes for cap rate, cash-on-cash return, and estimated cash flow, which signals that the rent-to-price data needed to build out a full underwrite is incomplete for this market. What the data does confirm is an affordability index of 79 and an appreciation score of 79, against a cash-flow score of 0. The honest read: this is not a market you underwrite for day-one yield. It scores at the 81st percentile nationally out of 1,000 counties and ranks 15th out of 133 Virginia jurisdictions, which tells you it competes well on the appreciation and affordability axes even if the income side of the ledger is thin.
The investor profile this market fits is narrow but real. A long-hold appreciation buyer who can carry a property at breakeven or slight negative cash flow may find the $237,094 entry price attractive relative to Virginia peers, particularly given the affordability index. A value-add operator hunting forced appreciation through renovation has a low-cost basis to work with. The cash-flow buyer, however, should look elsewhere. The cash-flow score of 0 is the clearest signal in the data set, and nothing in the remaining figures contradicts it. If your underwriting model requires positive cash flow from month one at a 6.85% rate on a $237,094 purchase with a $47,419 down payment, Franklin City will not clear that bar based on what the data shows.
No economic anchors or employer data were provided for Franklin City, so job-base analysis cannot be drawn here. What the demographic context does offer is a population of 8,194, which is a small city. Small population bases introduce concentration risk that larger metros dilute: if a single major employer contracts or a local institution shrinks, the rental demand pool has little redundancy. Vacancy rates are not in the data, but a market this size warrants extra diligence on absorption, particularly for investors adding multiple units.
On carry costs, the combined monthly tax and insurance estimate comes to $207, based on a state-average effective property tax rate of 0.82% and an insurance rate of 0.23%. The tax rate is flagged as "normal," so it is neither a tailwind nor a meaningful headwind. At $1,944 annually in property tax and $545 in insurance, these costs are manageable and do not materially distort cash-flow math in either direction. The standard caveat applies: 0.82% is a state-average estimate from Tax Foundation 2024 data, and the actual rate at the county or township level may differ, so pull the Franklin City assessor's rate before you finalize your proforma.
The population size is the primary structural risk to flag. At 8,194 residents, Franklin City is small enough that demographic shifts, municipal budget stress, or changes to local industry can move the rental market meaningfully. The stability score of 50 out of 100 is consistent with this read. There is no vacancy, crime, or regulatory data in the provided inputs, so no further specific risk claims can be made.
Compared to the neighboring counties in the data, Franklin City's $237,094 median price is cheaper than Dinwiddie ($295,196), Botetourt ($301,444), and Roanoke County ($325,167), and is in the same range as Mecklenburg ($212,716) and Roanoke City ($215,833). Among the neighbors with rent-to-price ratios available, Mecklenburg leads at 0.0842 (roughly 8.4% gross rent multiplier on an annualized basis), followed by Roanoke City at 0.0706 and Roanoke County at 0.0584. Franklin City's own rent-to-price ratio is absent from the data, which makes a direct comparison impossible. If cash flow is the priority, Mecklenburg's 8.4% ratio and $212,716 median are a cleaner argument. Franklin City makes more sense than a neighbor when an investor specifically wants the appreciation and affordability profile at a lower entry price than Dinwiddie or Botetourt, and is willing to accept thinner or uncertain near-term income in exchange for that basis.
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Score Breakdown
Rent data not available for cash flow calculation.
Based on 2.9% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Affordable relative to local incomes
Challenges
- -Negative leverage (cap rate 0.0% < mortgage rate 6.9%)
- -Limited rent data (estimates used)
Economic Indicators
Who this market fits
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
The Bottom Line
Franklin City in Virginia scores 70/100, ranking #149 of 1,000 US counties (top 19%). At 20% down and current rates, a median-priced rental roughly breaks even on cash flow. The deal works on appreciation or with better terms, not on month-one cash flow.