Wood market analysis
Wood County sits at a gross rent-to-price ratio of 7.37%, which places it meaningfully above the threshold where cash flow becomes plausible but not quite at the level where it becomes automatic. The model cap rate of 4.79% reflects a market that leans toward the cash-flow end of the spectrum without fully delivering it, at least not at a 20% down, 6.85% financing scenario. That combination produces a modeled monthly cash flow of negative $217 and a cash-on-cash return of negative 6.54%, which means leveraged buyers need either a lower purchase price, a below-market deal, or a rate improvement to break even. The median home price of $173,101 keeps the absolute dollar losses modest, and the affordability index of 93 confirms the market is priced below the national norm, which matters when you're hunting for value-add or off-market acquisitions. Year-over-year home price appreciation of 1.12% is real but slow, so this is not a market where you can underwrite to future price gains to compensate for current negative cash flow.
The investor profile this market suits most is a cash buyer or a buyer with significant equity from a refinanced position, not someone deploying high-ratio debt at current rates. At zero leverage the 4.79% cap rate is a reasonable starting point for a stable secondary market in West Virginia, and the affordability floor at $173K means portfolio scaling stays accessible. A value-add operator hunting for properties priced below the median, who can force appreciation through renovation and push rents above $1,063, has a credible path to positive cash flow. An appreciation buyer has a harder case: 1.12% annual price growth trails inflation and offers no compelling reason to accept negative carry. The cash-flow score of 74 out of 100 and an appreciation score of 61 reflect exactly this dynamic, a market that rates reasonably on income potential but offers little on the growth side.
Wood County's economic anchors are not provided in the data, so employer-level commentary is omitted here. What the data does show is a stability score of 50, the weakest in Wood's scorecard, which signals meaningful exposure to economic or demographic risk. Rental demand in smaller West Virginia counties is often tied to a narrow set of employers or industries, and a stability score at the midpoint of the scale is a prompt to do your own diligence on local employer concentration before committing capital.
On the cost side, West Virginia's state-average effective property tax rate of 0.59% is a genuine tailwind. Combined with an insurance rate of 0.26%, the blended monthly tax-and-insurance load is just $123, which is low enough to matter on a $173K property. That figure is already baked into the modeled $372 in monthly expenses, and it's worth recognizing that this $123 figure is one of the better cost inputs in the stack; states with 1.5% to 2% effective rates would add $150 to $200 per month to that line alone. As the data note flags, the 0.59% is a state-average estimate and actual Wood County or township rates may differ, so pull the county assessor's current millage before finalizing your underwrite.
The stability score of 50 is the single number that demands the most attention. Without vacancy or demographic data provided, the specific driver can't be pinpointed, but a score at the median suggests this market is neither shrinking fast nor growing, a holding pattern that is acceptable for a cash-flow buyer but creates duration risk for anyone underwriting a multi-decade hold. Regulatory risk data is not provided, so no comments on rent control or eviction policy are made here.
Against its neighbors, Wood County holds up reasonably well on overall score (68, tied with Brooke and Wetzel, one point below Harrison, Greenbrier, and Mason), but its rent-to-price ratio of 7.37% is the weakest in the comparison set. Wetzel County at 10.26% rent-to-price and a median price of $111,166 is the cash-flow outlier in this peer group, offering dramatically better income yield per dollar deployed, though its smaller population and likely thinner liquidity require more scrutiny. Harrison County at 8.57% rent-to-price and a $143K median sits between the two and scores 69 overall, making it a sharper income play than Wood at lower absolute price. The case for choosing Wood County over these neighbors rests on the slightly higher median rent of $1,063 versus Wetzel's $950 and Harrison's $1,023, which may reflect a deeper or more stable rental pool in a larger population center of 84,272. If liquidity, tenant depth, and resale optionality matter more to you than maximizing yield, Wood is a defensible choice. If yield is the primary objective, Wetzel or Harrison deserve a harder look first.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $129,826 | +$10/mo | 6.4% | +0.4% |
Median typical MLS deal | $173,101 | -$217/mo | 4.8% | -6.5% |
125% of median newer / premium | $216,376 | -$443/mo | 3.8% | -10.7% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 7.37% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 1.1% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Above-average rent-to-price ratio (7.37%)
- +Affordable relative to local incomes
- +Complete rent data available
Challenges
- -Negative cash flow at typical financing (-$217/mo)
- -Negative leverage (cap rate 4.8% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- +Value-add operators who can buy below median and force rent up
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
Section 8 in Wood County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Wood County in West Virginia scores 68/100, ranking #183 of 1,000 US counties (top 23%). At 20% down and current rates, a median-priced rental loses about $217/month; the 7.37% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.