Richland County

WisconsinPopulation: 17,256
69
/100
Buy
#169 of 1,000 counties
#22 in Wisconsin (72 counties)
Analysis by RentalCalcs ResearchIndependent data + algorithm-driven scoring
Updated August 8, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$278,673
Median Home Price
22% above national median
$16,838/mo
Est. Rent
Based on regional data
6.04%
Rent-to-Price Ratio
Estimated from price data
+$0
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Richland market analysis

Richland County scores a cash flow of 0 in the provided data, meaning the tool's model could not calculate a net operating figure, cap rate, or cash-on-cash return from the available inputs. That's a meaningful signal on its own. What the data does show is a median home price of $278,673, up 13.43% year-over-year, and an affordability index of 70, which puts Richland in the lower-cost tier relative to national benchmarks without being deeply discounted. The appreciation score of 82 out of 100 is the standout number here, ranking the county 169th nationally out of 1,000 counties tracked, placing it at the 78th percentile. That price growth rate in a county of 17,256 people is notable, but it also compresses whatever yield story existed at lower price points. Without a calculable cap rate, you cannot underwrite this on income fundamentals alone, and any investor who needs day-one cash flow should treat that zero as a stop sign, not a placeholder.

The appreciation score of 82 tells you plainly who this market is built for: a patient, equity-oriented buyer willing to hold through price cycles in a small rural Wisconsin market. Richland's stability score of 50 is the counterweight, suggesting this is not a set-and-forget holding. A 13.43% annual price gain in a sub-20,000-population county is not a sign of a liquid, institutionally supported market; it's more likely a function of thin transaction volume, where a handful of sales can move the median significantly. An appreciation buyer here needs to be comfortable with illiquidity, extended marketing times, and the possibility that the YoY number overstates sustainable trend. Value-add operators might find opportunities in older rural housing stock at a $278,673 median, but without rent data or vacancy figures in the provided inputs, that thesis can't be numerically supported here.

No economic anchors or employer data were provided for Richland County, so the drivers behind rental demand and job stability cannot be addressed from the available inputs. For a county this size, that's a due-diligence gap worth filling before committing capital. Employment concentration risk in small rural counties is real, and investors should independently verify what the primary employers and economic base look like before underwriting occupancy assumptions.

The tax and insurance picture is a material underwriting consideration. At Wisconsin's state-average effective property tax rate of 1.85%, which the data source flags as high, Richland generates an estimated $5,155 in annual property taxes on a $278,673 asset, plus $641 in annual insurance, totaling $483 per month in combined carry costs before mortgage, maintenance, or management. At a 6.85% interest rate on an 80% LTV loan ($222,938 financed), the principal and interest payment alone runs roughly $1,470 per month based on a 30-year amortization, putting total fixed carry in the range of $1,950 per month before a single dollar of operating expense. That math requires a rent north of $2,200 to $2,400 just to approach break-even depending on your expense load, a hurdle that's difficult to clear in a rural Wisconsin county without confirmed rent data. The 1.85% rate is a state-average estimate and actual county or township assessments may differ, but the direction of that flag, high, is the right starting assumption for underwriting. Do not use a lower rate as a base case.

The primary risk here is concentration and liquidity. A population of 17,256 means the buyer pool for resale is thin, the renter pool is thin, and any economic disruption, whether a single employer, an agricultural downturn, or demographic outmigration, hits occupancy and values with less cushion than a larger market would provide. The YoY price growth of 13.43% in this context may reflect scarcity of listings rather than fundamental demand growth, and those dynamics can reverse quickly when rate sensitivity enters a small market.

Against its neighbors, Richland's overall score of 69 is essentially flat: Pepin County at 69, Vernon County at 68, Langlade County at 68, and Oconto County at 70 are all within two points. Richland's $278,673 median sits between Langlade's $208,908 on the low end and Oconto's $289,938 on the high end. Kenosha County, the one neighbor with rent data, shows a rent-to-price ratio of 6.26% at a $311,505 median and $1,625 median rent, and despite a higher price point, its rent data gives it a calculable yield story that Richland currently lacks. If cash flow is the objective, Kenosha gives you a number to underwrite; Richland does not. Langlade offers the lowest entry point at $208,908 with a comparable overall score of 68, which may suit a value buyer looking to minimize carry risk in a similarly rural setting. Richland's relative advantage over these neighbors rests entirely on its 82 appreciation score, and that edge only matters to an investor with a multi-year hold thesis, genuine tolerance for illiquidity, and confidence in the local demand drivers that the available data does not yet explain.

Last analyzed August 8, 2026. Based on the latest available Zillow and Census data for Richland County.

Price History

Median Home Price

Median Rent

Historical data from Zillow ZHVI/ZORI

Score Breakdown

Overall Investment Score
69/100
69
Cash Flow(30%)
0/100

Rent data not available for cash flow calculation.

Appreciation(25%)
82/100

Based on 13.4% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
70/100

Based on price relative to estimated local incomes.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Strong price appreciation (+13.4% YoY)
  • +Affordable relative to local incomes

Challenges

  • -Negative leverage (cap rate 0.0% < mortgage rate 6.9%)
  • -Limited rent data (estimates used)

Economic Indicators

Population
17,256
Median Income
Data pending
Unemployment Rate
Data pending
Price-to-Income
Data pending

Who this market fits

Best for
  • +Appreciation buyers: YoY growth is meaningfully above the long-run average
Skip if
  • You can't tolerate negative leverage (cap rate below mortgage rate today)

Compare to Nearby Counties

CountyVerdict
OcontoWI
70$289,938Est. pendingBuyView
CurrentRichlandWI
69$278,673Est. pendingBuy
PepinWI
69$267,147Est. pendingBuyView
LangladeWI
68$208,908Est. pendingBuyView
VernonWI
68$261,888Est. pendingBuyView
KenoshaWI
67$311,505$1,6256.26%BuyView

The Bottom Line

BuyRichland offers solid investment potential with roughly break-even cash flow at typical financing.

Richland County in Wisconsin scores 69/100, ranking #169 of 1,000 US counties (top 22%). At 20% down and current rates, a median-priced rental roughly breaks even on cash flow. The deal works on appreciation or with better terms, not on month-one cash flow.

Monthly Cash Flow
+$0/mo
Cap Rate
0.0%
Cash-on-Cash
0.0%

Related markets

Frequently asked questions

Cap rate data is not available for Richland County in the current dataset, which suggests the market may lack sufficient rental data to calculate a reliable metric.

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