Barrow market analysis
Barrow County's gross rent-to-price ratio sits at 7.13%, which lands it squarely in the cash-flow-leaning half of the spectrum, though not decisively so. The 4.64% cap rate reflects a market priced at $349,483 median with $2,077 monthly median rent, a combination that generates positive operating income before debt service but gets squeezed hard by financing. At 6.85% on a 20% down loan, the monthly mortgage alone runs $1,832, and when you add the $727 in estimated expenses, total carry exceeds rent by $482 per month. The cash-on-cash return of negative 7.2% is the honest summary: levered, at current rates, Barrow is a cash-flow drag. The cap rate at 4.64% is also below the cost of debt, meaning leverage is working against you, not for you. On the appreciation side, home prices are down 1.19% year-over-year, and the appreciation score of 44 out of 100 reflects a market that is not pricing in significant growth expectations. This is not a market you underwrite for equity gains.
Given those numbers, Barrow suits a specific and narrow investor profile: the cash buyer or low-leverage operator who can tolerate a thin yield in exchange for a mid-size Georgia market at a price point still under $350,000. At zero leverage, a 4.64% cap rate on a $349,000 asset is a real return, not a spectacular one, but serviceable if expenses stay close to the $727 estimate. A value-add operator who can buy below median, push rents above the $2,077 figure, or reduce vacancy could improve those numbers meaningfully. The affordability index of 55 and an overall score of 56 suggest this county is neither a standout nor a write-off; it requires disciplined underwriting and a clear thesis, most plausibly a buy-below-market or renovation angle rather than a straight acquisition at median.
The monthly tax and insurance burden comes to $373, which is already embedded in the $727 expense figure, but worth isolating. The state-average effective property tax rate is 0.92%, flagged as normal, so it is not a differentiating headwind or tailwind. At that rate, annual property tax runs approximately $3,215 and annual insurance approximately $1,258 on a median-priced asset. These are unremarkable numbers, though the honest caveat applies: the 0.92% is a state-average estimate from Tax Foundation 2024 data, and actual Barrow County or township-level rates may differ from that figure. Pull the county tax assessor's numbers before you finalize your underwrite.
Barrow sits at the 39th national percentile across 1,000 counties scored, and 71st out of 159 Georgia counties, which contextualizes it as a lower-middle-tier market nationally but roughly middle-of-the-pack within a state that has several genuinely competitive rental counties. The population of 84,399 is large enough to sustain rental demand but small enough that a handful of large employers or a single-industry shift can move the vacancy needle materially. No economic anchor data was provided, so no claims can be made about employer concentration or job stability, but an investor should independently verify the county's employment base before committing capital given the population size and stability score of 50 out of 100.
Comparing Barrow to its neighbors sharpens the picture. Carroll County, at $283,747 median and a 6.95% rent-to-price ratio, offers a lower entry price with a comparable yield profile and actually scores 57 overall, one point above Barrow. Stephens County is cheaper still at $240,436 median and carries a 6.74% ratio with a matching 57 overall score. Both of those neighbors offer lower absolute capital commitment with similar or better overall scores, which is a real consideration for investors looking to diversify across multiple units. Walton County, at $382,605 median and a 6.05% ratio, scores only 55 overall and is more expensive with worse yield characteristics, making it a harder case to argue at current rates. Pickens County at $382,716 also scores 55 with no rent data provided. The case for choosing Barrow over Carroll or Stephens would come down to specific sub-market dynamics, deal flow access, or a view that Barrow's proximity to growth corridors justifies the premium, none of which is supported by the aggregate numbers alone. On the numbers as presented, Carroll County deserves parallel diligence before any capital is committed to Barrow.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $262,112 | -$24/mo | 6.2% | -0.5% |
Median typical MLS deal | $349,483 | -$482/mo | 4.6% | -7.2% |
125% of median newer / premium | $436,854 | -$940/mo | 3.7% | -11.2% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 7.13% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on -1.2% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Above-average rent-to-price ratio (7.13%)
- +Complete rent data available
Challenges
- -Declining home values (-1.2% YoY)
- -Negative cash flow at typical financing (-$482/mo)
- -Negative leverage (cap rate 4.6% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- +Value-add operators who can buy below median and force rent up
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
- −You expect appreciation to carry the deal, but prices have declined year over year
Compare to Nearby Counties
Section 8 in Barrow County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Barrow County in Georgia scores 56/100, ranking #479 of 1,000 US counties (top 61%). At 20% down and current rates, a median-priced rental loses about $482/month; the 7.13% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.