Wisconsin premium ZIP codes, ranked
| # | ZIP | Location | Voucher rent (2BR) | Voucher rent (3BR) | Typical market rent | Premium | Basis | |
|---|---|---|---|---|---|---|---|---|
| 1 | 54603 | La CrosseLa Crosse County | $1,343 | $1,721 | $940 | +43% | County FMR | Analyze deal |
| 2 | 54401 | WausauMarathon County | $1,217 | $1,590 | $872 | +40% | County FMR | Analyze deal |
| 3 | 54302 | Green BayBrown County | $1,287 | $1,697 | $993 | +30% | County FMR | Analyze deal |
| 4 | 53545 | JanesvilleRock County | $1,280 | $1,621 | $993 | +29% | County FMR | Analyze deal |
| 5 | 53206 | MilwaukeeMilwaukee County | $1,263 | $1,553 | $994 | +27% | County FMR | Analyze deal |
| 6 | 54403 | WausauMarathon County | $1,217 | $1,590 | $992 | +23% | County FMR | Analyze deal |
| 7 | 53404 | RacineRacine County | $1,283 | $1,639 | $1,068 | +20% | County FMR | Analyze deal |
| 8 | 53215 | MilwaukeeMilwaukee County | $1,263 | $1,553 | $1,072 | +18% | County FMR | Analyze deal |
| 9 | 54304 | AshwaubenonBrown County | $1,287 | $1,697 | $1,094 | +18% | County FMR | Analyze deal |
| 10 | 53233 | MilwaukeeMilwaukee County | $1,263 | $1,553 | $1,106 | +14% | County FMR | Analyze deal |
| 11 | 54701 | Eau ClaireEau Claire County | $1,259 | $1,695 | $1,107 | +14% | County FMR | Analyze deal |
| 12 | 54303 | Green BayBrown County | $1,287 | $1,697 | $1,138 | +13% | County FMR | Analyze deal |
| 13 | 53713 | MadisonDane County | $1,565 | $2,047 | $1,403 | +12% | County FMR | Analyze deal |
| 14 | 53094 | WatertownJefferson County | $1,209 | $1,635 | $1,087 | +11% | County FMR | Analyze deal |
| 15 | 54911 | AppletonOutagamie County | $1,256 | $1,739 | $1,135 | +11% | County FMR | Analyze deal |
| 16 | 53115 | DelavanWalworth County | $1,300 | $1,625 | $1,175 | +11% | County FMR | Analyze deal |
| 17 | 53402 | CaledoniaRacine County | $1,283 | $1,639 | $1,160 | +11% | County FMR | Analyze deal |
| 18 | 54311 | BellevueBrown County | $1,287 | $1,697 | $1,167 | +10% | County FMR | Analyze deal |
| 19 | 54703 | Eau ClaireEau Claire County | $1,259 | $1,695 | $1,141 | +10% | County FMR | Analyze deal |
| 20 | 53172 | South MilwaukeeMilwaukee County | $1,263 | $1,553 | $1,148 | +10% | County FMR | Analyze deal |
| 21 | 54935 | Fond du LacFond du Lac County | $1,224 | $1,560 | $1,120 | +9% | County FMR | Analyze deal |
| 22 | 54301 | AllouezBrown County | $1,287 | $1,697 | $1,192 | +8% | County FMR | Analyze deal |
| 23 | 54720 | AltoonaEau Claire County | $1,259 | $1,695 | $1,168 | +8% | County FMR | Analyze deal |
| 24 | 54880 | SuperiorDouglas County | $1,207 | $1,671 | $1,126 | +7% | County FMR | Analyze deal |
| 25 | 53095 | West BendWashington County | $1,263 | $1,553 | $1,185 | +7% | County FMR | Analyze deal |
| 26 | 54017 | New RichmondSaint Croix County | $1,734 | $2,264 | $1,642 | +6% | County FMR | Analyze deal |
| 27 | 53714 | MadisonDane County | $1,565 | $2,047 | $1,493 | +5% | County FMR | Analyze deal |
| 28 | 53210 | MilwaukeeMilwaukee County | $1,263 | $1,553 | $1,206 | +5% | County FMR | Analyze deal |
| 29 | 54241 | Two RiversManitowoc County | $1,014 | $1,208 | $975 | +4% | County FMR | Analyze deal |
| 30 | 54915 | AppletonOutagamie County | $1,256 | $1,739 | $1,208 | +4% | County FMR | Analyze deal |
| 31 | 53212 | MilwaukeeMilwaukee County | $1,263 | $1,553 | $1,227 | +3% | County FMR | Analyze deal |
| 32 | 53225 | MilwaukeeMilwaukee County | $1,263 | $1,553 | $1,230 | +3% | County FMR | Analyze deal |
| 33 | 53081 | SheboyganSheboygan County | $1,168 | $1,392 | $1,141 | +2% | County FMR | Analyze deal |
| 34 | 54914 | AppletonOutagamie County | $1,256 | $1,739 | $1,228 | +2% | County FMR | Analyze deal |
| 35 | 53221 | MilwaukeeMilwaukee County | $1,263 | $1,553 | $1,238 | +2% | County FMR | Analyze deal |
| 36 | 53704 | MadisonDane County | $1,565 | $2,047 | $1,546 | +1% | County FMR | Analyze deal |
Premium compares the 2-bedroom voucher rent to the ZIP's typical asking rent across all home sizes. Rent data provided by Zillow Research.
How these numbers are calculated
- Voucher rent is the HUD FY2027 2-bedroom Small Area Fair Market Rent (SAFMR) where it applies, otherwise the county or metro Fair Market Rent. This is the basis housing authorities use to set payment standards, typically 90 to 110 percent of it, and it is a gross rent that includes a utility allowance.
- Typical market rent is the Zillow Observed Rent Index (ZORI) for the ZIP code as of September 2026, a smoothed measure of asking rents across all home types and sizes. Rent data provided by Zillow Research.
- Premium compares the 2-bedroom voucher rent against that blended market figure, which is the conservative comparison. Premiums for 3 and 4 bedroom homes are often larger.
- The premium is a screening signal, not a guarantee. Housing authorities run a rent reasonableness review against unassisted comparables before approving any contract rent, and the payment standard is a ceiling, not an entitlement. Always verify with the local housing authority.
Sources: HUD Fair Market Rents and Zillow Research (ZORI). FMRs effective October 1 each year; ZORI updates monthly.
Frequently asked questions
- Which ZIP code in Wisconsin has the biggest Section 8 premium?
- 54603 (La Crosse) currently shows the largest gap: the 2-bedroom voucher rent basis is $1,343 against a typical market rent of $940, a +43% premium.
- How many ZIP codes in Wisconsin pay above market rent?
- Of the 120 Wisconsin ZIP codes with both HUD and market rent data, 36 currently show a voucher rent basis above the typical asking rent.
- Can I actually charge the full amount shown here?
- Not automatically. The housing authority sets a payment standard between 90 and 110 percent of the FMR or SAFMR, and every lease passes a rent reasonableness review against comparable unassisted units. Treat the premium as a screening signal for where to look, then verify with the local housing authority.